Growth Marketing v Digital Marketing
WE HELP COMPANIES BUILD DATA-DRIVEN STRATEGIES FOCUSED ON CLIENT ACQUSITION AND SALES DEVELOPMENT SUPPORTED BY THE TECHNOLOGY AND OPERATIONS NECESSARY TO CREATE PROFITABLE GROWTH.
Traditional digital marketing tends to focus on paid ads, search engine optimization, and social campaigns. Growth marketing expands the footprint to better understand what is driving customer acquisition, revenue or market share growth through the scientific method. We use the growth marketing methodology for creating consistent measures for online and offline success.
Growth Marketing
GROWTH MARKETING IS THE SYSTEMATIC PROCESS OF SOLVING A MARKETING CHALLENGE NO MATTER THE STAGE OF THE CUSTOMER JOURNEY.
This framework was used by DropBox, Uber, Slack, and other companies to deliver exponential growth. Use our expertise to implement, identify, and execute for improving customer acquisition.
GROWTH MARKETING EXPANDS THE FOOTPRINT TO BETTER UNDERSTAND WHAT IS DRIVING CUSTOMER ACQUISITION, REVENUE OR MARKET SHARE GROWTH.
AWARENESS
Improve the reach of your marketing efforts and develop critical insights into what your converting customers really want to know.
ACQUISITION
Optimize the impact and Return on Investment of Pay Per Click / Search Engine Optimization / Social campaigns with targeted experiments.
ACTIVATION
Drive engagement and activation across platforms, including mobile, with cohort driven experiments designed to personalize each experience.
RETENTION
Keep the users and customers you have by focusing experiments around what they care about and bringing them back for the largest impact on long term Active Users.
REVENUE
Expand revenue when you build experiments around packaging, pricing, and terms to find the optimal rate for new and expansion of existing revenue.
REFERRAL
Leverage the community you’ve built. Find out if it’s a $5 referral, a $10 gift card, or something else will rally your audience to refer your product to their network.
Digital Marketing For Growth
EVERY MARKETING CHANNEL HAS A LAW OF DIMINISHING RETURNS, NONE MORE SO THAN PAID DIGITAL ADVERTISING.
Don’t overlook the force multiplier when using integrated digital marketing to drive growth for your business. When you work with our team of growth marketers, we look for force multiplier opportunities across your PPC, SEO, and social media campaigns and tune them for profitable growth.
We were transferring our automated marketing system from Pardot to Marketo. We brought in Kyle (CEO & Co-Founder, Hamer Marketing Group) to consult us on how to build our program and lead flow correctly for our sales team. He also helped migrate data from Pardot, set Marketo up for our marketing processes, and established our PPC, email outreach, and direct mail campaigns.
My SEO and Social Media channels are getting much needed attention and I’m really starting to see traction. I can’t thank him and his team enough for their consistent efforts, and for their responsiveness and communication throughout this whole process. Excited to continue working with them well into the future! If you are looking for someone to help with a variety of marketing efforts or specialize in strengthening one area for you, this is the company that will not only do a great job, but treat you like a valued client!
More Expertise
DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP.
Lead Generation
App Store Marketing
Account Based Marketing
Search Engine Optimization
PPC Advertising
Social Media
Marketing Automation
Systems Integration
Email Marketing
SMS Marketing
Fractional CMO
MarTech Systems Consulting
Agile Marketing