Product Marketing Manager Job Description Template

Report to: Vice President of Marketing

Manages Others: No

Do you thrive in a leadership role where you get to not only drive but execute a company-wide marketing strategy? If you’re a SaaS rock star who loves to leverage analytics, gather customer feedback, and then pivot to prioritize customer engagement activities, we need to talk. <BRAND> is looking for a world-class leader to drive product qualified leads (PQLs) and partner with all teams within the business — from product development to sales to finance — to anticipate and meet our customer’s needs. This is a great opportunity to deliver innovative tools to a customer base that is poised to embrace technology in a big way.

Essential Duties & Responsibilities:

  • Interface with the entire organization, including external customers, executive management, partners, media, and analysts and be able to demo solutions and speak at relevant conferences, engagements and with media sources
  • Work closely with Product Team to improve user experience, continuously drive innovation, and ensure brand consistency on web and mobile
  • Constantly innovate and deploy experiments to users’ on-screen experience to improve lead and customer
  • Meticulously measure and conduct granular campaign and on-screen performance analysis to understand why campaigns and approaches succeed or fail, identify inefficiency, and drive optimization to improve
  • Develop and refine methods to calculate ROI for all campaigns
  • Generate analytical insights that drive significant response improvement, CPA efficiencies, or subscription conversion and retention
  • Ad-hoc deep-dive analysis and projections of performance based on various dimensions and data sources such as cross-device behavior, product usage, subscription type, churn, renewal, and customer
  • Focus on top-of-funnel but maintain and foster understanding of implications through the entire funnel in coordination with the Sales and Customer Teams
  • Understand target buyer needs, define buyer personas and refine specific audiences through targeting and segmentation

 Experience & Educational Requirements:

  • Bachelor’s degree
  • 5+ years’ related experience with a Software-as-a-Service (SaaS) market leader
  • 5+ years in a hands-on digital display and/or mobile acquisition experience with demand for software products
  • Demonstrates leadership – Drives Goals, Develops Teams, Leads with Humility, and Sustains a Collaborative

 Essential Knowledge, Abilities, & Skills:

  • World-class knowledge/expertise in the successful deployment of multi-pronged product qualified lead generation strategies for a Software-as-a-Service (SaaS)
  • Proven experience in developing, creating and analyzing user-oriented marketing
  • Proven track record on end-to-end customer experience to facilitate subscription acquisition and enhance retention
  • Strong analytical skills, including a firm understanding of mobile analytics technologies, and ability to identify and solve ambiguous problems in a quantifiable way
  • Ability to perform in a collaborative, fast-paced environment
  • Proven experience in managing multiple projects and working cross-functionally within an organization
  • Proficient in all Microsoft Office applications
  • Demonstrated ability to think strategically as well as tactically; ability to “think outside of the box”
  • Knowledge of and ability to apply marketing strategies to marketing tactics is
  • Fast learner that proactively tackles challenges