Product Marketing Manager Job Description Template

Report to: Vice President of Marketing

Manages Others: No

Do you thrive in a leadership role where you get to not only drive but execute a company-wide marketing strategy? If you’re a SaaS rock star who loves to leverage analytics, gather customer feedback, and then pivot to prioritize customer engagement activities, we need to talk. <BRAND> is looking for a world-class leader to drive product qualified leads (PQLs) and partner with all teams within the business — from product development to sales to finance — to anticipate and meet our customer’s needs. This is a great opportunity to deliver innovative tools to a customer base that is poised to embrace technology in a big way.

Essential Duties & Responsibilities:

Interface with the entire organization, including external customers, executive management, partners, media, and analysts and be able to demo solutions and speak at relevant conferences, engagements and with media sources
Work closely with Product Team to improve user experience, continuously drive innovation, and ensure brand consistency on web and mobile
Constantly innovate and deploy experiments to users’ on-screen experience to improve lead and customer
Meticulously measure and conduct granular campaign and on-screen performance analysis to understand why campaigns and approaches succeed or fail, identify inefficiency, and drive optimization to improve
Develop and refine methods to calculate ROI for all campaigns
Generate analytical insights that drive significant response improvement, CPA efficiencies, or subscription conversion and retention
Ad-hoc deep-dive analysis and projections of performance based on various dimensions and data sources such as cross-device behavior, product usage, subscription type, churn, renewal, and customer
Focus on top-of-funnel but maintain and foster understanding of implications through the entire funnel in coordination with the Sales and Customer Teams
Understand target buyer needs, define buyer personas and refine specific audiences through targeting and segmentation

Experience & Educational Requirements:

Bachelor’s degree
5+ years’ related experience with a Software-as-a-Service (SaaS) market leader
5+ years in a hands-on digital display and/or mobile acquisition experience with demand for software products
Demonstrates leadership – Drives Goals, Develops Teams, Leads with Humility, and Sustains a Collaborative

Essential Knowledge, Abilities, & Skills:

World-class knowledge/expertise in the successful deployment of multi-pronged product qualified lead generation strategies for a Software-as-a-Service (SaaS)
Proven experience in developing, creating and analyzing user-oriented marketing
Proven track record on end-to-end customer experience to facilitate subscription acquisition and enhance retention
Strong analytical skills, including a firm understanding of mobile analytics technologies, and ability to identify and solve ambiguous problems in a quantifiable way
Ability to perform in a collaborative, fast-paced environment
Proven experience in managing multiple projects and working cross-functionally within an organization
Proficient in all Microsoft Office applications
Demonstrated ability to think strategically as well as tactically; ability to “think outside of the box”
Knowledge of and ability to apply marketing strategies to marketing tactics is
Fast learner that proactively tackles challenges

Product Marketing Manager Job Description