Marketing Programs Manager Job Description

Immediate Supervisor: Director of Marketing

Manages Others: No

Develop ongoing multi-touch, multi-media campaigns aimed at increasing awareness of new cloud platform and solutions as well as driving demand for the full portfolio of offerings
Responsible for defining and implementing campaigns designed to capitalize on market opportunities and generate demand
Will partner with product marketing to create thought leadership, participate in trade shows, develop branded events and drive all aspects of digital marketing
Will build brand awareness, provide a steady flow of sales leads working closely with the head of sales and measure the return on marketing program investments
Execute integrated online/offline lead generation campaigns, including search engine marketing, email, telemarketing, tradeshows, and events to generate demand and qualified sales leads
Be accountable for measuring and reporting marketing campaign results
Develop and execute awareness-building programs including advertising, public relations, analyst relations, and social media
Develop an annual marketing plan for the company’s products
Work with the product team to create case studies, insight briefs, and educational materials that best illustrate value propositions of the full product portfolio
Attend consumer trade shows and customer interaction marketing plans in various markets to promote products

5+ years of experience in marketing
Strong performance measurement skills
Motivation to collaborate with a diverse, innovative team
Experience in managing external agencies
Exceptional written and verbal communication skills
Passion and drive to achieve results
Self-starter, high-energy, with ability to execute on business objectives
Desired – Bachelor Degree in Business, Marketing, or related field of study
Previous experience and/or a basic understanding of Pragmatic Marketing Framework
Prior experience in digital and social media marketing and advertising
Experience working in a software or technology services related company
Innovative team culture and very collaborate environment