Marketing Programs Manager Job Description

Immediate Supervisor: Director of Marketing

Manages Others: No

Responsibilities/Role Summary:

  • Develop ongoing multi-touch, multi-media campaigns aimed at increasing awareness of new cloud platform and solutions as well as driving demand for the full portfolio of offerings
  • Responsible for defining and implementing campaigns designed to capitalize on market opportunities and generate demand
  • Will partner with product marketing to create thought leadership, participate in trade shows, develop branded events and drive all aspects of digital marketing
  • Will build brand awareness, provide a steady flow of sales leads working closely with the head of sales and measure the return on marketing program investments
  • Execute integrated online/offline lead generation campaigns, including search engine marketing, email, telemarketing, tradeshows, and events to generate demand and qualified sales leads
  • Be accountable for measuring and reporting marketing campaign results
  • Develop and execute awareness-building programs including advertising, public relations, analyst relations, and social media
  • Develop an annual marketing plan for the company’s products
  • Work with the product team to create case studies, insight briefs, and educational materials that best illustrate value propositions of the full product portfolio
  • Attend consumer trade shows and customer interaction marketing plans in various markets to promote products

Qualifications/Required Skills/Experience:

  • 5+ years of experience in marketing
  • Strong performance measurement skills
  • Motivation to collaborate with a diverse, innovative team
  • Experience in managing external agencies
  • Exceptional written and verbal communication skills
  • Passion and drive to achieve results
  • Self-starter, high-energy, with ability to execute on business objectives
  • Desired – Bachelor Degree in Business, Marketing, or related field of study
  • Previous experience and/or a basic understanding of Pragmatic Marketing Framework
  • Prior experience in digital and social media marketing and advertising
  • Experience working in a software or technology services related company
  • Innovative team culture and very collaborate environment