Marketing Campaign Specialist Job Description Template

Report to: Director of Marketing

Manages Others: No


Do you love taking an audience-first approach to marketing campaigns and drilling into performance through data and metrics? Are you passionate about helping the business achieve revenue goals by leveraging today’s coolest marketing tech stack? <BRAND NAME>, is searching for a marketing campaign specialist to implement and oversee campaign activities. We need a collaborative team player in this hands-on role to drive excellence in our established demand generation engine. Join our industry-leading construction software company and help us tackle big, audacious goals to transform the pre-construction software space. If implementing marketing campaigns and tracking them to sales opportunities is your thing, we need to talk.

What’s in It for You:

  • Supportive, constructive, and team-oriented culture
  • Working across a broad range of campaign types and objectives so you’ll never get bored
  • Gain marketable, real-world experience in a technology company with big plans to transform the construction industry
  • An opportunity to be bold, push boundaries, and build a portfolio of successful campaigns and strategies to make you a formidable marketer


  • Assist in the development of compelling, end-to-end marketing campaigns, aligned with sales, to create demand for new business and engage renewed interest from existing clients
  • Coordinate and support campaign implementation, including emails, landing pages, blogs, marketing content, meetings, and events
  • Analyze the success of past campaigns and use data to make recommendations for improvement
  • Own campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders
  • Engage hands-on with our marketing automation platform (Marketo) to set up, deploy, and analyze campaign activities
  • Provide content writing support as necessary


  • Bachelor’s degree with 3+ years of experience in marketing campaigns and lead generation
  • Must be measurement-focused and results-driven across the full spectrum of campaign activities (digital marketing, email marketing, events, webinars, and advertising)
  • Ability to work on multiple projects simultaneously
  • Excellent written skills for a variety of content creation (emails, blogs, landing pages, ads)
  • Eager, enthusiastic team-player
  • A customer focus, both external and internal customers to create loyalty
  • Outstanding skills using systems such as MS Word, Excel, Google Analytics, Project Management, Marketing Automation (preferably Marketo), and CRMs
  • A desire to solve problems on your own and within a team setting, along with a desire to learn from others and ask questions when needed
  • Adaptable qualities, including learning on the fly and open to change
  • Project and time management skills