Director of Marketing Job Description Template

Reports to Vice President, Marketing

Manages others: Yes

Job description

The role of the Director of Marketing is to lead and oversee the execution of all marketing, campaign, and promotional activities for the <business unit>. The Director is responsible for generating awareness of​,​ and engagement with the organization’s programmatic and development initiatives through ​a ​multi-channel (primarily digital) marketing strategy.


  • Develop an ongoing multi-touch, multi-channel marketing strategy (emphasis on digital) that drives programmatic and development objectives
  • Oversee execution of the marketing and communications plan across all channels inclusive of web properties, social channels, video platforms, email, blog, mobile messaging, influencer marketing, media/PR, SEO, paid search, paid media
  • Develop and implement a year-round content strategy and marketing plan per key audience segment to engage customers
  • Execute integrated online/offline lead generation campaigns, including search engine marketing, email, telemarketing, tradeshows, and events to generate demand and qualified sales leads
  • Lead creative conception, development, execution of thematic digital campaigns
  • Manage strategy and day-to-day with agency partners/vendors for web development/design, paid digital media, SEO, paid search, ​PR, ​etc.​
  • Manage ​Community, Social, Product Marketing and other positions as assigned, and oversee content/creative production process
  • Work with the Marketing Operations Specialist to analyze and optimize marketing data for efficiency and effectiveness and prepare marketing reporting for Senior Leadership Team
  • Work with the product team to create case studies, insight briefs, and educational materials that best illustrate value propositions of the full product portfolio
  • Create thought leadership, participate in trade shows, develop branded events
  • Remain current in cultural/technological/digital marketing trends in reaching the target audience

Required Experience:

  • Seven to ten years of experience managing marketing strategies
  • Demonstrated record of meeting professional goals and guiding staff to meet team goals.
  • Demonstrated experience in brand positioning and communications
  • Expertise in the development of digital marketing strategies and content that acquires, engages, nurtures consumers
  • Experience developing marketing and communications strategy for a software company
  • Strong oral and written communication skills with experience writing and editing.
  • Strong campaign and project management skills.
  • Computer savvy with experience in ​marketing automation, CSS/CMS, Social Platforms, Google Analytics, ​SFDC, and others.
  • Aptitude for analysis, interpretation, and translation of information.
  • Demonstrated ability to collaborate with others (management, agency partners/vendors, board members, and staff) to accomplish goals.
  • Flexible enough to handle multiple projects in a fast-paced environment.
  • Curious and thoughtful approach to work characterized by a desire to solve problems and continuously improve quality of work.


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