Copywriter Job Description Template

Reports to: Director of Marketing

Manages Others: No

The ideal candidate will have successfully demonstrated the ability to:

Writing copy for various types of marketing collateral, including (but not limited to) pitch decks, product data sheets, case studies and ad campaigns
Create thought leadership around <BRAND> product offerings and services; composition of POVs and white papers
Drafting client-facing email blasts and web content
Research and competitive analysis
Creative thinking around <BRAND> overall brand message and how to differentiate it within the construction industry
Manage projects within a designated timeline

The ideal candidate must have:

Bachelor’s degree in English, communications, journalism, marketing or related field
Minimum of 3 years’ experience writing in a professional environment
Proficiency in Microsoft Office
Ability to meet tight deadlines with a high quality of output
Strong multitasking skills
A desire to learn about—if not an existing interest in— technology and trends

The ideal candidate must have the ability to:

Develop unique, new concepts.
Conceive, develop and produce effective advertising campaigns.
Create and present storyboards of ideas.
Work with team to create ideas.
Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
Update digital media with timely content.
Perform search engine optimization techniques.
Oversee campaigns from production to completion.
Revise, edit, and proofread content as needed or directed.
Respond to feedback in a timely manner.
Work within tight deadlines.

Additional qualifications that are a plus when being considered:

Copywriter Job Description