Copywriter Job Description Template

Reports to: Director of Marketing

Manages Others: No


The ideal candidate will have successfully demonstrated the ability to:

  • Writing copy for various types of marketing collateral, including (but not limited to) pitch decks, product data sheets, case studies and ad campaigns
  • Create thought leadership around <BRAND> product offerings and services; composition of POVs and white papers
  • Drafting client-facing email blasts and web content
  • Research and competitive analysis
  • Creative thinking around <BRAND> overall brand message and how to differentiate it within the construction industry
  • Manage projects within a designated timeline

 The ideal candidate must have:

  • Bachelor’s degree in English, communications, journalism, marketing or related field
  • Minimum of 3 years’ experience writing in a professional environment
  • Proficiency in Microsoft Office
  • Ability to meet tight deadlines with a high quality of output
  • Strong multitasking skills
  • A desire to learn about—if not an existing interest in— technology and trends

 The ideal candidate must have the ability to:

  • Develop unique, new concepts.
  • Conceive, develop and produce effective advertising campaigns.
  • Create and present storyboards of ideas.
  • Work with team to create ideas.
  • Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.
  • Update digital media with timely content.
  • Perform search engine optimization techniques.
  • Oversee campaigns from production to completion.
  • Revise, edit, and proofread content as needed or directed.
  • Respond to feedback in a timely manner.
  • Work within tight deadlines.

 Additional qualifications that are a plus when being considered:

  • Strong advertising writing skills
  • A background in construction is preferred, but not required.
  • Passion, integrity, and energy!