Fractional CMO Service Includes

Hiring the right Fractional CMO is critical to the success of your business, and we’ve build model to meet you where you are at. Here are just a few elements of your go-to-market strategy and execution our service contains to ensure your software company needs are being met.

  • Develop an integrated marketing plan aligned to company revenue goals.

  • Align with the sales initiatives and activities supported by marketing campaigns.

  • Create and oversee the company’s marketing budget, performance, and areas of market opportunity to capitalize on.

  • Internal Process Development and Documentation

  • Plan and develop demand generation activities and campaigns, measuring results.
  • Develop brand management strategy and corporate identity creation.
  • Create Messaging and Positioning for Products/Servics
  • Monitor and report on the effectiveness of marketing campaigns across channels.

  • Maintain effective internal communications to ensure leadership is kept informed of marketing objectives and performance.

  • Building and developing marketing teams.

Fractional CMO Packages


  • Up to 8 hours advising.

Getting Started

  • 1 day per week

Scaling Up

  • 2 days per week


  • 4 days per week

Fractional CMO/CRO

“50% of every marketing dollar is wasted. The trick is to understand which half is being poorly invested and reallocate those funds appropriately.”

“We saw cost savings almost immediately, as Kyle was able to identify problem areas. We were losing about $12,000 on converting leads that couldn’t actually use our app because of their location. We’ve also had a record year of growth both geographically and in terms of customers. Our retention and activation rates are higher than they’ve ever been.”
Courtney Caldwell

ShearShare – Co-Founder

What is a Fractional CMO?2020-07-09T15:49:02-05:00

What is a Fractional CMO?

A Fractional CMO is a marketing executive tasked with market share growth through customer acquisition and sales development. Using a fractional CMO a company can get c-suite executive experience without the full-time cost.

Why would I want a Fractional CMO?2020-07-09T15:48:38-05:00

Why would I want a Fractional CMO?

Fractional CMO’s are focused on growth.  Any organization with stalling sales, market expansion, or just getting started will benefit from the marketing leadership of a been there, done that marketing executive focused on the company’s growth.

What does a Fractional CMO do?2020-07-09T15:49:37-05:00

What does a Fractional CMO do?

A good fractional CMO rolls up their sleeves and gets into the details of the business.  They are highly involved in the research, analysis, messaging, and all aspects of your go-to-market strategy. At Hamer Marketing group, the fractional CMO will assess both internal and external skills and pulls in the appropriate resources – specialists, or even partner agencies – to deliver a successful outcome. The bottom line, the fractional CMO is in charge of implementing the growth strategy.

How can a Fractional CMO help me?2020-07-09T15:50:05-05:00

How can a Fractional CMO help me?

Think of a fractional CMO as a proven executive on your leadership team.  They will bring their experience from other organizations and successful strategies to your business’s growth strategy.  You get the benefit of a seasoned executive with a proven track record without the risk of someone learning on the job.

What is your Fractional CMO process?2021-03-09T15:44:47-06:00

How does hiring a Fractional CMO work?

Our process for working with your company is focused on outcomes and business goals.  In order to get the best performance from our Strategic Marketing Plan.  The process is as follows:

  1. Assess the current situation.
  2. Develop the marketing strategy
  3. Create programs and campaigns
  4. Measure, Benchmark, and adapt

You can download the entire process here:

How do you bill for the Fractional CMO?2021-03-09T16:00:34-06:00

All fractional CMO engagements require payment prior to beginning work.  Monthly services are billed at the beginning of each month prior to service being provided.  All Fractional CMO engagements are for a minimum of 4 months.  After the 4 months has been completed CMO hours may be purchased for $195/hr in five-hour blocks and used within 60 days.