Project Description

No Empty Chairs

HOW SHEARSHARE REACHED NEW HEIGHTS WITH OUR PARTNERSHIP

Overview

ShearShare, a McKinney, TX based mobile marketplace startup, is focused on connecting empty salon and barbershop space with licensed beauty and barbering professionals.

The marketing systems were silo’d, and the team operated out of disconnected files. ShearShare was looking for a partner to help build their marketplace through data-driven growth.

The Strategy

Initially, ShearShare was looking to consolidate its marketing reports into a single view. After a short project where we turned the data sources into a dashboard, additional areas for growth were identified. We put together a streamlined sign-up process for increasing mobile sign-ups and implemented it alongside “growth-marketing” experiments. In addition to the product marketing we brought in PPC expert, Rob Bunting, to eliminate PPC waste.

  • Mobile App Product Marketing Services

  • Marketing Technology

  • PPC Advertising Overhaul

  • Data Mapping and Clean-up

Growth Marketing
Marketing Technology Setup & Integration
Marketing Automation
Data Hygiene, Analytics, and Reporting
Moblie App Marketing | ShearShare

Results

ShearShare’s MARTECH now provides a comprehensive view into which investments are working and which need to be re-engineered. We implemented AppsFlyer, repaired MixPanel, and integrated their AWS server with HubSpot. These integrations along with the improvement/reduction in steps to register in the app created substantial market growth for ShearShare’s app..

  • Monthly Install Inrease +15% MoM

  • Reduction of Registration Steps from 8 to 3

  • Eliminated $10K in Fraud PPC Spend

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