Mobile Market Growth
HOW HCSS USED DATA TO IDENTIFY AN EXPLOIT A MARKET OPPORTUNITY FOR THEIR NEW MOBILE PRODUCT
Heavy Civil Specialty Software (HCSS), a Sugarland Texas company, launched a mobile application for heavy construction and after a year in the market with sales performing below leadership expectations.
HCSS wanted to identify what the market opportunity was for the new product and what areas inside their current go-to-market strategy could be improved to increase sales.
Develop a go-to-market strategy to drive annual sales growth over 300% though improved messaging and simplified interaction. Following an market analysis and product tear down the product was re-introduced with a simplified message and detached from other platform software to increase accessibility and interest from prospect not using the HCSS platform.