Before You Build HOW CONSTRUCTCONNECT MERGED 8 COMPANIES, RE-INVENTED THE BRAND, AND LAUNCHED A NEW PLATFORM SIMULTANEOUSLY Overview ConstructConnect, a Roper Technologies company based in Cincinnati Ohio company. acquired several new companies and built a new product inside their portfolio. Prior to their market [...]
Doubling Deals | Go-to-market Strategy
admin2020-01-13T01:44:21-06:00Mobile Market Growth HOW HCSS USED DATA TO IDENTIFY AN EXPLOIT A MARKET OPPORTUNITY FOR THEIR NEW MOBILE PRODUCT Overview Heavy Civil Specialty Software (HCSS), a Sugarland Texas company, launched a mobile application for heavy construction and after a year in the market with [...]
Decentralized Email | Email Automation
admin2020-01-13T01:49:17-06:00Decentralized Email HOW BYNDER EXPANDED THEIR EMAIL MARKETING TEAM WITHOUT OVERSTAFFING Overview A global SaaS digital asset management company based in Boston, MA needed to expand their email marketing programs from a centralized European location and expand into a North America localized branch for [...]
Drive Demand | Automation
admin2020-02-05T01:47:17-06:00Driving Demand HOW ONCENTER WENT FROM DYING LEAD GENERATION TO OVER 3,000 MONTHLY QUALIFIED LEADS Overview On Center Software, a Houston based software company, needed to migrate their marketing automation from a broken Pardot and NetSuite integration to a Marketo to Vertify to NetSuite [...]
Inspect This | Revenue Operations
admin2020-02-05T01:42:41-06:00Inspect This! HOW RIDESHARE MECHANIC WENT FROM LOSS LEADER TO INDUSTRY HEAVY-WEIGHT Overview Rideshare Mechanic, a Denver based virtual car inspection service for Lyft, Uber, Zum, and other rideshare platforms, was using their core business offering as a loss-leader and needed to create a [...]
No Empty Chairs | Mobile Marketing
admin2020-02-05T01:37:41-06:00No Empty Chairs HOW SHEARSHARE REACHED NEW HEIGHTS WITH OUR PARTNERSHIP Overview ShearShare, a McKinney, TX based mobile marketplace startup, is focused on connecting empty salon and barbershop space with licensed beauty and barbering professionals. The marketing systems were silo’d, and the team operated [...]