The marketing operations team (MOPs) is an important part of a market team. Tasked with ensuring the marketing technology, processes, data, and reporting are all functioning correctly, this team has a diverse set of tasks inside their responsibility.
A marketing operations team will:
- Manage processes and align with sales.
- Ensure marketing technology (software) is implemented, executing, and tracking for the business needs.
- Maintain data hygiene.
- Provide marketing activity reporting and operational insight.
- Ensure projects are completed on time and in alignment with the strategy.
A good marketing operations team is essential to any business focused on growth.