Make Marketing Work
MANY MARKETING OPERATIONS COMPONENTS CAN BE DONE MANUALLY; THE RIGHT PEOPLE, PROPER PROCESS SUPPORTED BY THE RIGHT TECHNOLOGY ALLOWS FOR SCALABLE OPERATIONAL GROWTH.
Companies no longer need to be limited by underdeveloped skills or immature processes to gain true operational efficiency. Our team of experts has helped dozens of companies reach their goals through personnel development, establishing processes best practices, and putting the best technological systems in place to support rapid growth.
Campaign Design & Execution
START DEVELOPING YOUR CAMPAIGNS WITH DATA EXTRACTED AS THE CUSTOMER AND PROSPECT MOVES THROUGH THE BUYERS JOURNEY.
Use channels, personalized messaging, attribution, and scoring to create campaigns designed to convert. The tools used to execute are less important than getting the right message, to the right person, at the right time, but when you work with our team of experts you can have confidence to know your campaigns are built to convert at every stage.
ACCELERATE THE CUSTOMER JOURNEY WITH MARKETING OPERATIONS DELIVERING PERSONALIZED PROGRAMS AND CAMPAIGNS.
Measurement and Analytics
Design meaningful reporting by selecting and organizing metrics to deliver deep visibility and insight into marketing performance and business value.
Engineer how to capture, manage, and leverage insights, support, privacy regulations, build a unified data infrastructure and improve data quality.
Planning & Budget Management
Coordinate the annual marketing and campaign planning resources, and guide the allocation of the marketing budget to keep spending on track.
Marketing Technology Stack
Manage the technology portfolio for marketing, and guide cost-effective technology investments and supplier relationships.
Process and Agile Marketing
Engineer seamless workflows, agile marketing, and project management and governance to ensure marketing is aligned and moves quickly to achieve goals.
Operation Design & Development
Design the right roles and responsibilities for marketing operations and advance the knowledge, skills, and competencies of the team.
Accurate & actionable analysis
ESTABLISHMENT KPI’S AND METRICS FOR THE ENTIRE CUSTOMER JOURNEY AND MARKETING INVESTMENTS PROVIDING INSIGHT INTO THE IMPACT, EFFICIENCY AND ATTRIBUTION OF EACH MARKETING EFFORT.
Using these insights creates increased return on investment through improved visibility and conversion rates. Track, know, act.
Do you have low or stalled lead flow? Has your brand grown stale? Do you need to improve your marketing analytics? Does your leadership team need more energy? Kyle can deliver on all of the above. When I worked with him, his biggest value add to our business was dramatically increasing self-qualified lead flow which dramatically impacted sales growth.
We’ve worked on a few marketing projects with Hamer Marketing Group. Kyle has been a constant treasure trove of smart intellect and understanding of the startup space. Our team appreciates his work ethic, integrity and skill set to help us optimize our strategy. We highly recommend Hamer Marketing Group without reservation.
Managed Marketing Operations
WHEN YOU USE OUR MANAGED SERVICES, YOU CAN COUNT ON OPERATIONS, CAMPAIGNS, AND PERSONALIZED JOURNEYS DESIGNED TO DRIVE GROWTH AND MEET YOUR COMPANY OBJECTIVES PROFITABLY.
Partner with our team and let us build your strategy, campaigns, and execute your entire marketing operation as part of a built for your business managed marketing operations service.
Marketing operations is a framework for how marketing projects and campaigns are delivered. A marketing operation will include project management which could be Agile or Waterfall, processes & workflow for campaign delivery, marketing automation, data management, and reporting. Often marketing operations are limited in scope to marketing automation tools or Martech (marketing technology) management. However, the operations of marketing reach across brand management, sales and marketing alignment, creative/campaign production, and into technology implementation and support.
Marketing operations team and its individual members are focused on impact. The MOP ensures the business process, sales alignment, and marketing activities are visible to the leaders for driving growth. Any organization with stalling sales, slipping market expansion, or just getting started will benefit from a marketing operations team focused on the company’s growth through process improvement, marketing systems management, campaign project completion, and insights into the highest impact marketing activities.
The marketing operations team (MOPs) is an important part of a market team. Tasked with ensuring the marketing technology, processes, data, and reporting are all functioning correctly, this team has a diverse set of tasks inside their responsibility.
A marketing operations team will:
- Manage processes and align with sales.
- Ensure marketing technology (software) is implemented, executing, and tracking for the business needs.
- Maintain data hygiene.
- Provide marketing activity reporting and operational insight.
- Ensure projects are completed on time and in alignment with the strategy.
A good marketing operations team is essential to any business focused on growth.
Think of marketing operations as to how your marketing team gets things done and bring the brand to market. Marketing operations will bring a diverse set of technical, project management, and reporting skills to assist your business’s growth strategy. You get the benefit of an operational team balancing the systems and processes necessary to align sales effectively and insight into what might need to change strategically to further enhance growth.