Marketing Automation Articles

Marketing automation insights, tips, and tricks for success.

November 2020

Everything You Need to Know About Marketing Automation

By admin|2020-12-30T09:09:16-06:00November 28th, 2020|Email Marketing, Growth Marketing, Latest Articles, Marketing, Marketing Automation|

Everything You Need to Know About Marketing Automation Kyle Hamer • November 28, 2020 An organization's primary objectives are to maximize profit, achieve competitive advantage, and grow their business. The key to achieving this is by efficient and effective use of business resources. However, large corporations and even small businesses still struggle to streamline their ...

7 Best Marketing Automation Software and Tools in 2021

By admin|2020-12-30T09:07:57-06:00November 27th, 2020|Email Marketing, Growth Marketing, Latest Articles, Marketing, Marketing Automation|

7 Best Marketing Automation Software and Tools in 2021 Kyle Hamer • November 11, 2020 8 2% of industry leaders support the need for marketing automation. Now that many companies are digitally transforming, it's hard to pick each company's best software. There is so much marketing automation software available; how do you know which one to ...

May 2020

How to choose between Salesforce or HubSpot CRM?

By admin|2020-05-27T12:47:42-05:00May 26th, 2020|HubSpot, Marketing Automation, Saleforce, Sales|

How to chose between Salesforce CRM or HubSpot All-in-One Kyle Hamer • May 26, 2020 Selecting the right customer resource management (CRM) tool can be daunting. More often than not companies will be sold a software without much consideration for the actual business goals. Why? Most consultants are incentivised with exclusive partnership contracts ...

Leadership through transition – How change impacts leaders.

By admin|2020-08-08T13:32:27-05:00May 5th, 2020|Latest Articles, Marketing Automation, Marketing Operations, Podcast, Summit - Business Growth Podcast|

How Change Impacts Leaders Leadership. A simple word with supreme meaning. Leaders are often appointed as managers and heads of teams/departments, but what does it take to make a great leader? In the chaos that is POST Covid-19 for businesses employees need trust to be completely productive. How can a leader create ...

April 2020

Selling in a post COVID-19 world.

By admin|2020-08-10T09:52:37-05:00April 28th, 2020|Latest Articles, Marketing Automation, Marketing Operations, Podcast, Summit - Business Growth Podcast|

Selling in a post COVID-19 world. COVID-19 is here and many businesses are worried about how to sell effectively in a chaotic world. This episode is filled with insight on how to leverage an integrated sales and marketing approach to create a human interaction your prospects and customers won't soon forget. In this ...

The Future of Marketing Technology and Sales

By admin|2020-08-10T09:53:46-05:00April 20th, 2020|Latest Articles, Marketing Automation, Marketing Operations, Podcast, Summit - Business Growth Podcast|

The Future of Marketing Technology and Sales Marketing is changing. The way we marketed 10 years ago seems ancient based on the system, process, and operations available today. Yet, marketers today are challenged to justify budgets, keep up with the more than 6,000 technologies, and speed up the sales process. How do you ...

How to Promote Your Brand Profitably in a Market Recession

By admin|2020-04-15T12:40:28-05:00April 15th, 2020|Branding, Marketing, Marketing Automation, Marketing Operations|

How to Promote Your Brand Profitably in a Market Recession Kyle Hamer • April 15, 2020 Cchange happens. You can plan for it, but the strength of this preparation is revealed when big shifts occur. To say "these are unprecedented times in history," is cliche`. Yet, never before has there been a shift so large ...

How a Marketing Automation Strategy Can Help You Build Your Brand

By admin|2020-04-09T16:03:14-05:00April 9th, 2020|Branding, Marketing Automation, Marketing Operations|

How a Marketing Automation Strategy Can Help You Build Your Brand Kyle Hamer • April 9, 2020 M arketing automation can increase sales productivity by nearly 15 percent. At the same time, it can reduce overhead by more than 12 percent. That frees up time and money you can use to reach more ...

Opportunities for Growth: What is Marketing Operations?

By Kyle Hamer|2021-03-29T12:24:27-05:00April 1st, 2020|Marketing, Marketing Automation, Marketing Operations, Marketing Strategy|

Opportunities for Growth: What is Marketing Operations? Kyle Hamer • April 1, 2020 You and your employees have put your all into deploying content strategies, writing stellar web copy, and creating outstanding brand videos, but you don’t see results.Why? You haven’t streamlined your business’s marketing operations.If you can’t manage all facets of your company’s marketing organization efficiently, none ...

August 2019

MarTech – Marketing Automation Tools Review

By Kyle Hamer|2020-08-08T13:26:09-05:00August 9th, 2019|Marketing, Marketing Automation, Marketing Operations|

Marketing Automation Tools Review Today we are going to take a closer look at the tools we use for or Marketing Automation projects. Marketing is a complex subject and to effectively automate it, the operational tools should be tuned to your business needs. Here is a summary of each of the major players in the marketing automation space. This ...