How a Fractional CMO Can Set Your Company up for Success

Kyle Hamer • April 22, 2020


or many small and mid-sized businesses, profitable growth is a challenge. Companies tend to stay stuck or scale up quickly with the hopes that the sales will catch up.

In order to grow your business, you need marketing leadership to ensure that your marketing dollars are spent on the strategies that bring a return on investment.

A fractional CMO can bring that level of leadership to the table without the expense of hiring a C-Suite executive. Read on to find out more about the results a fractional CMO can deliver to your business.

Better Decision-Making

How do you make strategic decisions in your business? About 58% of business owners make strategic decisions based on their gut or intuition.

The problem with that type of decision-making is that you may base it on what you see in your business every day. Similar to driving a car, you can’t see your own blind spots.

A fractional CRM can help your marketing team make decisions based on data. You’ll have an outside perspective plus a data-driven approach.

Business Cost-Savings

When you hire a fractional CMO, you’re essentially hiring a Chief Marketing Officer. The average CMO salary is over $173,000. That doesn’t include bonuses and benefits.

A fractional CMO is an outsourced CMO, which gives you the team leadership that you need without the high expense of your business.

Your labor costs are suddenly more flexible, and you can allocate those costs elsewhere in the business.

Another area of cost savings is in the use of resources. A fractional CMO will look over all aspects of your business and apply the appropriate resources to deliver growth to your business.

Better Results

For many businesses, marketing tends to be a reaction to external factors. A competitor launches a new product, so your business has to respond.

Fractional CMOs implement long-term strategies that are proactive, rather than a reaction to market conditions.

What happens when you have a go-to-market strategy that is well-planned? You get results that exceed expectations.

Your marketing dollars have a purpose. Your brand and marketing strategies are aligned with the goals of your business. These strategies are scalable through marketing automation and digital marketing.

Fill a Leadership Gap

A fractional CMO can help your organization in times of transition. Should you have a change is the leadership team, a part-time CMO can ensure that someone is overseeing your campaigns.

They can bring team-building skills to ensure your team collaborates and works efficiently. They also have the leadership skills to know when it’s time to reassess strategies and when to stay the course.

A Fractional CMO Delivers Results

You want your business to grow, but in order to do so, you need the right strategies in place. A fractional CMO can help your business by using data to make decisions.

A fractional CMO will take the existing data and resources available and develop strategies that have a purpose. The purpose is to acquire customers and grow revenue.

Contact us today to schedule a free marketing review and find out how a fractional CMO can deliver results.