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FRACTIONAL CMO2021-03-10T09:32:53-06:00

Marketing Leadership

“50% OF EVERY MARKETING DOLLAR IS WASTED. THE TRICK IS TO UNDERSTAND WHICH HALF IS BEING WASTED AND REDIRECT THOSE FUNDS APPROPRIATELY.”

Use a Fractional CMO as a marketing executive to gain market share growth through customer acquisition and sales development.

Confidently Go-to-Market

TAKING A NEW IDEA OR PRODUCT TO MARKET IN TODAY VERY NOISY DIGITAL WORLD REQUIRES A UNIQUE SET OF SKILLS.

Don’t leave company growth to “on-the-job” training. Use a fractional CMO to take a product or idea to market and scale it quickly. When you use a fractional CMO you can trust the right steps were taken to ensure your brand message, market position, and marketing strategy are setup for sales success.

FRACTIONAL CMO’S ARE FOCUSED ON GROWTH. ORGANIZATIONS WITH STALLING SALES, MARKET EXPANSION, OR JUST GETTING STARTED BENEFIT FROM MARKETING LEADERSHIP FOCUSED ON THE COMPANY’S GROWTH.

Part-time Marketing Executive, Full-time market growth

TOO MANY COMPANIES TODAY ARE FOCUSED ON LOSS LEADING CUSTOMER ACQUISITION STRATEGIES BASED ON POOR ECONOMICS.

A skilled fractional CMO will guide the growth strategy as a part of your leadership team with a keen eye for growing the business through scalable, responsible, and ultimately profitable strategies. Most companies need someone who can understand the business and it’s mission and turn those critical elements into short and long term success.

Fractional CMO Services Includes

Hiring the right Fractional CMO is critical to the success of your business, and we’ve build model to meet you where you are at. Here are just a few things our service focuses on to ensure our service is meeting your business needs.

  • Develop an integrated marketing plan aligned to company revenue goals.

  • Align with the sales initiatives and activities supported by marketing campaigns.

  • Create and oversee the company’s marketing budget, performance, and areas of market opportunity to capitalize on.

  • Internal Process Development and Documentation

  • Plan and develop demand generation activities and campaigns, measuring results.
  • Develop brand management strategy and corporate identity creation.
  • Create Messaging and Positioning for Products/Servics
  • Monitor and report on the effectiveness of marketing campaigns across channels.

  • Maintain effective internal communications to ensure leadership is kept informed of marketing objectives and performance.

  • Building and developing marketing teams.

Service Options

Lite

$3,000monthly
  • up to 20 hours/month

Scale Up

$7,500monthly
  • 50 hour/month

Unlimited

$15,000monthly
  • Up to 120 hours/month

They helped us create a new logo, a new website, and new content. They completely changed our image, and they gave us a new face. They did a deep dive into what we do and how we communicate with our target market. They sat down with us on a number of occasions, and they helped us differentiate our company from our competition.

Justin Burgess, Arete Acquisitions

Conversion rates have increased by nearly 50% as a result of the new marketing campaigns, satisfying all project stakeholders and motivating them to extend the engagement. Hamer Marketing Group provides a holistic service that addresses any and all challenges that arise.

Jonnie Cohen, Rideshare Mechanic

Get The Marketing Help You Deserve

Frequently Asked Questions

WHAT IS A FRACTIONAL CMO AND WHY WOULD YOUR BUSINESS WANT ONE? EVERYTHING YOU NEED TO KNOW ABOUT HOW A FRACTIONAL CMO CAN HELP YOUR BUSINESS.

Why would I want a Fractional CMO?2020-07-09T15:48:38-05:00

Why would I want a Fractional CMO?

Fractional CMO’s are focused on growth.  Any organization with stalling sales, market expansion, or just getting started will benefit from the marketing leadership of a been there, done that marketing executive focused on the company’s growth.

What is your Fractional CMO process?2021-03-09T15:44:47-06:00

How does hiring a Fractional CMO work?

Our process for working with your company is focused on outcomes and business goals.  In order to get the best performance from our Strategic Marketing Plan.  The process is as follows:

  1. Assess the current situation.
  2. Develop the marketing strategy
  3. Create programs and campaigns
  4. Measure, Benchmark, and adapt

You can download the entire process here:

What is a Fractional CMO?2020-07-09T15:49:02-05:00

What is a Fractional CMO?

A Fractional CMO is a marketing executive tasked with market share growth through customer acquisition and sales development. Using a fractional CMO a company can get c-suite executive experience without the full-time cost.

What does a Fractional CMO do?2020-07-09T15:49:37-05:00

What does a Fractional CMO do?

A good fractional CMO rolls up their sleeves and gets into the details of the business.  They are highly involved in the research, analysis, messaging, and all aspects of your go-to-market strategy. At Hamer Marketing group, the fractional CMO will assess both internal and external skills and pulls in the appropriate resources – specialists, or even partner agencies – to deliver a successful outcome. The bottom line, the fractional CMO is in charge of implementing the growth strategy.

How do you bill for the Fractional CMO?2021-03-09T16:00:34-06:00

All fractional CMO engagements require payment prior to beginning work.  Monthly services are billed at the beginning of each month prior to service being provided.  All Fractional CMO engagements are for a minimum of 4 months.  After the 4 months has been completed CMO hours may be purchased for $195/hr in five-hour blocks and used within 60 days.

How can a Fractional CMO help me?2020-07-09T15:50:05-05:00

How can a Fractional CMO help me?

Think of a fractional CMO as a proven executive on your leadership team.  They will bring their experience from other organizations and successful strategies to your business’s growth strategy.  You get the benefit of a seasoned executive with a proven track record without the risk of someone learning on the job.

Time for a Change?

UNLEASH YOUR SALES AND MARKETING POTENTIAL!

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