Confidently Go-to-Market
TAKING A NEW IDEA OR PRODUCT TO MARKET IN TODAY VERY NOISY DIGITAL WORLD REQUIRES A UNIQUE SET OF SKILLS.
Don’t leave company growth to “on-the-job” training. Use a fractional CMO to take a product or idea to market and scale it quickly. When you use a fractional CMO you can trust the right steps were taken to ensure your brand message, market position, and marketing strategy are setup for sales success.
FRACTIONAL CMO’S ARE FOCUSED ON GROWTH. ORGANIZATIONS WITH STALLING SALES, MARKET EXPANSION, OR JUST GETTING STARTED BENEFIT FROM MARKETING LEADERSHIP FOCUSED ON THE COMPANY’S GROWTH.
Part-time Marketing Executive, Full-time market growth
TOO MANY COMPANIES TODAY ARE FOCUSED ON LOSS LEADING CUSTOMER ACQUISITION STRATEGIES BASED ON POOR ECONOMICS.
A skilled fractional CMO will guide the growth strategy as a part of your leadership team with a keen eye for growing the business through scalable, responsible, and ultimately profitable strategies. Most companies need someone who can understand the business and it’s mission and turn those critical elements into short and long term success.
Fractional CMO Services Includes
Hiring the right Fractional CMO is critical to the success of your business, and we’ve build model to meet you where you are at. Here are just a few things our service focuses on to ensure our service is meeting your business needs.
They helped us create a new logo, a new website, and new content. They completely changed our image, and they gave us a new face. They did a deep dive into what we do and how we communicate with our target market. They sat down with us on a number of occasions, and they helped us differentiate our company from our competition.
Conversion rates have increased by nearly 50% as a result of the new marketing campaigns, satisfying all project stakeholders and motivating them to extend the engagement. Hamer Marketing Group provides a holistic service that addresses any and all challenges that arise.
Get The Marketing Help You Deserve
Frequently Asked Questions
WHAT IS A FRACTIONAL CMO AND WHY WOULD YOUR BUSINESS WANT ONE? EVERYTHING YOU NEED TO KNOW ABOUT HOW A FRACTIONAL CMO CAN HELP YOUR BUSINESS.
Why would I want a Fractional CMO?
Fractional CMO’s are focused on growth. Any organization with stalling sales, market expansion, or just getting started will benefit from the marketing leadership of a been there, done that marketing executive focused on the company’s growth.
How does hiring a Fractional CMO work?
Our process for working with your company is focused on outcomes and business goals. In order to get the best performance from our Strategic Marketing Plan. The process is as follows:
- Assess the current situation.
- Develop the marketing strategy
- Create programs and campaigns
- Measure, Benchmark, and adapt
You can download the entire process here:
What is a Fractional CMO?
A Fractional CMO is a marketing executive tasked with market share growth through customer acquisition and sales development. Using a fractional CMO a company can get c-suite executive experience without the full-time cost.
What does a Fractional CMO do?
A good fractional CMO rolls up their sleeves and gets into the details of the business. They are highly involved in the research, analysis, messaging, and all aspects of your go-to-market strategy. At Hamer Marketing group, the fractional CMO will assess both internal and external skills and pulls in the appropriate resources – specialists, or even partner agencies – to deliver a successful outcome. The bottom line, the fractional CMO is in charge of implementing the growth strategy.
All fractional CMO engagements require payment prior to beginning work. Monthly services are billed at the beginning of each month prior to service being provided. All Fractional CMO engagements are for a minimum of 4 months. After the 4 months has been completed CMO hours may be purchased for $195/hr in five-hour blocks and used within 60 days.
How can a Fractional CMO help me?
Think of a fractional CMO as a proven executive on your leadership team. They will bring their experience from other organizations and successful strategies to your business’s growth strategy. You get the benefit of a seasoned executive with a proven track record without the risk of someone learning on the job.