Marketing operations is a framework for how marketing projects and campaigns are delivered.  A marketing operation will include project management which could be Agile or Waterfall, processes & workflow for campaign delivery, marketing automation, data management, and reporting.

Marketing operations team and its individual members are focused on impact.  The MOP ensures the business process, sales alignment, and marketing activities are visible to the leaders for driving growth.  Any organization with stalling sales, [...]

The marketing operations team (MOPs) is an important part of a market team.  Tasked with ensuring the marketing technology, processes, data, and reporting are all functioning correctly, this team has a diverse set of tasks [...]

Think of marketing operations as to how your marketing team gets things done and bring the brand to market.   Marketing operations will bring a diverse set of technical, project management, and reporting skills to assist [...]