9 02, 2020

What is Marketing Operations?

By |2020-02-09T01:22:45-06:00February 9th, 2020||

Marketing operations is a framework for how marketing projects and campaigns are delivered.  A marketing operation will include project management which could be Agile or Waterfall, processes & workflow for campaign delivery, marketing automation, data management, and reporting.

9 02, 2020

Why would I want marketing operations?

By |2020-02-09T02:23:23-06:00February 9th, 2020||

Marketing operations team and its individual members are focused on impact.  The MOP ensures the business process, sales alignment, and marketing activities are visible to the leaders for driving growth.  Any organization with stalling sales, [...]

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