Fractional CMO FAQs

March 2021

How do you bill for the Fractional CMO?

By |2021-03-09T16:00:34-06:00March 9th, 2021||

All fractional CMO engagements require payment prior to beginning work.  Monthly services are billed at the beginning of each month prior to service being provided.  All Fractional CMO engagements are for a minimum of 4 months.  After the 4 months has been completed CMO hours may be purchased for $195/hr in five-hour blocks and used within 60 days.

What is your Fractional CMO process?

By |2021-03-09T15:44:47-06:00March 9th, 2021||

How does hiring a Fractional CMO work? Our process for working with your company is focused on outcomes and business goals.  In order to get the best performance from our Strategic Marketing Plan.  The process is as follows: Assess the current situation. Develop the marketing strategy Create programs and campaigns Measure, Benchmark, and adapt You can download the entire process ...

December 2019

How can a Fractional CMO help me?

By |2020-07-09T15:50:05-05:00December 28th, 2019||

How can a Fractional CMO help me? Think of a fractional CMO as a proven executive on your leadership team.  They will bring their experience from other organizations and successful strategies to your business’s growth strategy.  You get the benefit of a seasoned executive with a proven track record without the risk of someone learning on the job.

What does a Fractional CMO do?

By |2020-07-09T15:49:37-05:00December 28th, 2019||

What does a Fractional CMO do? A good fractional CMO rolls up their sleeves and gets into the details of the business.  They are highly involved in the research, analysis, messaging, and all aspects of your go-to-market strategy. At Hamer Marketing group, the fractional CMO will assess both internal and external skills and pulls in the appropriate resources – specialists, ...

Why would I want a Fractional CMO?

By |2020-07-09T15:48:38-05:00December 28th, 2019||

Why would I want a Fractional CMO? Fractional CMO’s are focused on growth.  Any organization with stalling sales, market expansion, or just getting started will benefit from the marketing leadership of a been there, done that marketing executive focused on the company’s growth.

What is a Fractional CMO?

By |2020-07-09T15:49:02-05:00December 28th, 2019||

What is a Fractional CMO? A Fractional CMO is a marketing executive tasked with market share growth through customer acquisition and sales development. Using a fractional CMO a company can get c-suite executive experience without the full-time cost.