The marketing operations team (MOPs) is an important part of a market team.  Tasked with ensuring the marketing technology, processes, data, and reporting are all functioning correctly, this team has a diverse set of tasks inside their responsibility.

A marketing operations team will:

  • Manage processes and align with sales.
  • Ensure marketing technology (software) is implemented, executing, and tracking for the business needs.
  • Maintain data hygiene.
  • Provide marketing activity reporting and operational insight.
  • Ensure projects are completed on time and in alignment with the strategy.

A good marketing operations team is essential to any business focused on growth.