9 02, 2020

What is Marketing Operations?

By |2020-02-09T01:22:45-06:00February 9th, 2020||

Marketing operations is a framework for how marketing projects and campaigns are delivered.  A marketing operation will include project management which could be Agile or Waterfall, processes & workflow for campaign delivery, marketing automation, data management, and reporting.

9 02, 2020

Why would I want marketing operations?

By |2020-02-09T02:23:23-06:00February 9th, 2020||

Marketing operations team and its individual members are focused on impact.  The MOP ensures the business process, sales alignment, and marketing activities are visible to the leaders for driving growth.  Any organization with stalling sales, [...]

28 12, 2019

How can a Fractional CMO help me?

By |2020-07-09T15:50:05-05:00December 28th, 2019||

How can a Fractional CMO help me? Think of a fractional CMO as a proven executive on your leadership team.  They will bring their experience from other organizations and successful strategies to your business’s growth [...]

28 12, 2019

What does a Fractional CMO do?

By |2020-07-09T15:49:37-05:00December 28th, 2019||

What does a Fractional CMO do? A good fractional CMO rolls up their sleeves and gets into the details of the business.  They are highly involved in the research, analysis, messaging, and all aspects of [...]

28 12, 2019

Why would I want a Fractional CMO?

By |2020-07-09T15:48:38-05:00December 28th, 2019||

Why would I want a Fractional CMO? Fractional CMO’s are focused on growth.  Any organization with stalling sales, market expansion, or just getting started will benefit from the marketing leadership of a been there, done [...]

28 12, 2019

What is a Fractional CMO?

By |2020-07-09T15:49:02-05:00December 28th, 2019||

What is a Fractional CMO? A Fractional CMO is a marketing executive tasked with market share growth through customer acquisition and sales development. Using a fractional CMO a company can get c-suite executive experience without [...]

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