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Marketing Expert

Richard Madsen

Marketing Consultant Expert
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“The theme is always up to date with the changes of wordpress, following everything that’s happening.”

George Anderson

Avada’s CEO

What problem are you trying to solve?

How do you bill for the Fractional CMO?2021-03-09T16:00:34-06:00

All fractional CMO engagements require payment prior to beginning work.  Monthly services are billed at the beginning of each month prior to service being provided.  All Fractional CMO engagements are for a minimum of 4 months.  After the 4 months has been completed CMO hours may be purchased for $195/hr in five-hour blocks and used within 60 days.

What is your Fractional CMO process?2021-03-09T15:44:47-06:00

How does hiring a Fractional CMO work?

Our process for working with your company is focused on outcomes and business goals.  In order to get the best performance from our Strategic Marketing Plan.  The process is as follows:

  1. Assess the current situation.
  2. Develop the marketing strategy
  3. Create programs and campaigns
  4. Measure, Benchmark, and adapt

You can download the entire process here:

What is Marketing Operations?2020-02-09T01:22:45-06:00

Marketing operations is a framework for how marketing projects and campaigns are delivered.  A marketing operation will include project management which could be Agile or Waterfall, processes & workflow for campaign delivery, marketing automation, data management, and reporting.  Often marketing operations are limited in scope to marketing automation tools or Martech (marketing technology) management.  However, the operations of marketing reach across brand management, sales and marketing alignment, creative/campaign production, and into technology implementation and support.

Why would I want marketing operations?2020-02-09T02:23:23-06:00

Marketing operations team and its individual members are focused on impact.  The MOP ensures the business process, sales alignment, and marketing activities are visible to the leaders for driving growth.  Any organization with stalling sales, slipping market expansion, or just getting started will benefit from a marketing operations team focused on the company’s growth through process improvement, marketing systems management, campaign project completion, and insights into the highest impact marketing activities.

What does a marketing operations team do?2020-02-09T02:16:52-06:00

The marketing operations team (MOPs) is an important part of a market team.  Tasked with ensuring the marketing technology, processes, data, and reporting are all functioning correctly, this team has a diverse set of tasks inside their responsibility.

A marketing operations team will:

  • Manage processes and align with sales.
  • Ensure marketing technology (software) is implemented, executing, and tracking for the business needs.
  • Maintain data hygiene.
  • Provide marketing activity reporting and operational insight.
  • Ensure projects are completed on time and in alignment with the strategy.

A good marketing operations team is essential to any business focused on growth.

How can a good marketing operation benefit me?2020-02-09T02:29:59-06:00

Think of marketing operations as to how your marketing team gets things done and bring the brand to market.   Marketing operations will bring a diverse set of technical, project management, and reporting skills to assist your business’s growth strategy.  You get the benefit of an operational team balancing the systems and processes necessary to align sales effectively and insight into what might need to change strategically to further enhance growth.

How can a Fractional CMO help me?2020-07-09T15:50:05-05:00

How can a Fractional CMO help me?

Think of a fractional CMO as a proven executive on your leadership team.  They will bring their experience from other organizations and successful strategies to your business’s growth strategy.  You get the benefit of a seasoned executive with a proven track record without the risk of someone learning on the job.

What does a Fractional CMO do?2020-07-09T15:49:37-05:00

What does a Fractional CMO do?

A good fractional CMO rolls up their sleeves and gets into the details of the business.  They are highly involved in the research, analysis, messaging, and all aspects of your go-to-market strategy. At Hamer Marketing group, the fractional CMO will assess both internal and external skills and pulls in the appropriate resources – specialists, or even partner agencies – to deliver a successful outcome. The bottom line, the fractional CMO is in charge of implementing the growth strategy.

Why would I want a Fractional CMO?2020-07-09T15:48:38-05:00

Why would I want a Fractional CMO?

Fractional CMO’s are focused on growth.  Any organization with stalling sales, market expansion, or just getting started will benefit from the marketing leadership of a been there, done that marketing executive focused on the company’s growth.

What is a Fractional CMO?2020-07-09T15:49:02-05:00

What is a Fractional CMO?

A Fractional CMO is a marketing executive tasked with market share growth through customer acquisition and sales development. Using a fractional CMO a company can get c-suite executive experience without the full-time cost.