February 2020
August 2019
BDR team structure for hyper growth
BDR Team structure for hyper-growth Growth inside companies today is a balance of sales and marketing. Many companies are expanding their teams by adding SDR (sales development representatives) and BDR (business development representative) positions. These teams are often focused on lower quality lead gen efforts at the top of a funnel or creating demand through outbound campaigns. There is ...
End the War: Solving Conflict Between Sales and Marketing
Strategies to solve the sales and marketing conflict. Strife between marketing and sales teams can lead to problems and missed opportunities for your business. But at the core, sales and marketing teams are striving for the same goal. In this episode of Summit, Kyle sits down with Neal Benedict of Sandler Training solutions to discuss ...
July 2019
The Ugly Truth – Sales v. Marketing Winner Takes All
Sales vs. Marketing - Winner Takes All Marketing by definition is... well, complicated. Just take a look at this definition of the term by the American Marketing Association: "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Or this one from the Chartered ...
May 2019
How to Align Sales and Marketing
How to Align Sales and Marketing Sales and marketing want the same thing, but too often go about achieving it in completely different ways. To understand what we can do to improve this relationship and ultimately increase revenue we must first understand the core of a "sales" v "marketing" makeup. Here's a STEREOTYPE, simple and one to help us ...