Sales Articles

February 2020

August 2019

BDR team structure for hyper growth

By |2020-08-10T10:04:20-05:00August 9th, 2019|Marketing, Sales, Video|

BDR Team structure for hyper-growth Growth inside companies today is a balance of sales and marketing. Many companies are expanding their teams by adding SDR (sales development representatives) and BDR (business development representative) positions. These teams are often focused on lower quality lead gen efforts at the top of a funnel or creating demand through outbound campaigns. There is ...

End the War: Solving Conflict Between Sales and Marketing

By |2020-08-10T10:05:22-05:00August 7th, 2019|Marketing, Podcast, Sales, Summit - Business Growth Podcast|

Strategies to solve the sales and marketing conflict.   Strife between marketing and sales teams can lead to problems and missed opportunities for your business. But at the core, sales and marketing teams are striving for the same goal. In this episode of Summit, Kyle sits down with Neal Benedict of Sandler Training solutions to discuss ...

July 2019

  • The Ugly Truth about sales and marketing

The Ugly Truth – Sales v. Marketing Winner Takes All

By |2020-08-10T08:30:51-05:00July 1st, 2019|Marketing, Marketing Operations, Sales|

Sales vs. Marketing - Winner Takes All Marketing by definition is... well, complicated. Just take a look at this definition of the term by the American Marketing Association: "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Or this one from the Chartered ...

May 2019

How to Align Sales and Marketing

By |2021-01-12T11:57:00-06:00May 23rd, 2019|Marketing, Marketing Operations, Sales|

How to Align Sales and Marketing Sales and marketing want the same thing, but too often go about achieving it in completely different ways. To understand what we can do to improve this relationship and ultimately increase revenue we must first understand the core of a "sales" v "marketing" makeup. Here's a STEREOTYPE, simple and one to help us ...