Marketing Guides

May 2020

March 2020

August 2019

A Beginner’s Guide to MailChimp

By |2020-07-09T15:50:45-05:00August 5th, 2019|Email Marketing, Guides, MailChimp, Marketing Automation|

A Beginner's Guide to MailChimp Setup The iPod, flip phones, and AOL instant messaging have all been laid to rest in the tech graveyard and replaced with shiny, new alternatives. But one method of communication has been around for decades and is still very much alive- the humble email address. Email marketing is one of the most impactful methods ...

July 2019

  • Why does marketing operations need documentation?

Why marketing operations needs documentation

By |2020-08-08T13:21:06-05:00July 22nd, 2019|Guides, Marketing, Marketing Automation, Marketing Operations|

Why marketing operations needs documentation A strong marketing operation requires a blend of marketing fundamentals, project management, technological savvy, workflow definition, and consistent documentation. Balancing these skills is essential to help a department scale and continuously improve. Too often teams will sprint to complete a project, deploy a campaign and skip the most important part - documenting their operation. ...

  • Assess you r marketing team for operational improvement

Marketing Team Assessment Matrix Template

By |2020-08-08T13:25:44-05:00July 8th, 2019|Guides, Marketing, Marketing Operations, Resources, Templates|

Marketing Team Assessment for Marketing Leaders Do more with less. Marketers are being asked to drive results while managing finite resources. This may not be true in every business, but the application of responsible spending and getting the most from what you have should be standard practice. Chief Marketing Officers, VPs of Marketing, and Directors of Marketing, alike, are ...