What Is Marketing Mix Modeling? (And How Will It Help Me?) Kyle Hamer • May 17, 2020 Marketing has an age old saying, "half of every dollar you spend on advertising is wasted." You just have to figure out which half. The market is in transition and companies are slashing budgets to pave the ...
How to Create an Email Marketing Playbook Like a Pro Kyle Hamer • May 11, 2020 Are you looking for different ways to create higher sales conversions for your brand? If so, then email marketing can be a tremendous tool to boost them. However, email marketing just for the sake of doing it won't ...
How to Setup an Effective Remote Team in Times of Crisis Kyle Hamer • March 20, 2020 If you work in an office environment, the thought of having your team work remotely might be worrisome. Thoughts of people sleeping late and sitting in front of the TV all day instead of working might come to ...
A Beginner's Guide to MailChimp Setup The iPod, flip phones, and AOL instant messaging have all been laid to rest in the tech graveyard and replaced with shiny, new alternatives. But one method of communication has been around for decades and is still very much alive- the humble email address. Email marketing is one of the most impactful methods ...
Why marketing operations needs documentation A strong marketing operation requires a blend of marketing fundamentals, project management, technological savvy, workflow definition, and consistent documentation. Balancing these skills is essential to help a department scale and continuously improve. Too often teams will sprint to complete a project, deploy a campaign and skip the most important part - documenting their operation. ...
Marketing Team Assessment for Marketing Leaders Do more with less. Marketers are being asked to drive results while managing finite resources. This may not be true in every business, but the application of responsible spending and getting the most from what you have should be standard practice. Chief Marketing Officers, VPs of Marketing, and Directors of Marketing, alike, are ...
