What Is Marketing Mix Modeling? (And How Will It Help Me?) Kyle Hamer • May 17, 2020 Marketing has an age old saying, "half of every dollar you spend on advertising is wasted." You just have to figure out which half. The market is in transition and companies are slashing budgets to pave the ...
How to Create an Email Marketing Playbook Like a Pro Kyle Hamer • May 11, 2020 Are you looking for different ways to create higher sales conversions for your brand? If so, then email marketing can be a tremendous tool to boost them. However, email marketing just for the sake of doing it won't ...
Digital Marketing Intern Job Description Template Reports to: Head of Marketing Manages Others: No Supercharge your career with a high-impact role in marketing with a marketing consulting firm. If you love all things marketing and are not sure where you can use your diverse skills, we want you. <BRAND> is looking for a talented and motivated marketing team member for ...
Events Manager Job Description Reports to: Vice President of Marketing Manages Others: No The Trade Show and Events Marketing Manager will lead <BRAND> corporate events direction and vision, aligning to the company’s goals and developing, designing and delivering on a multi-event strategic plan. He/she will conceptualize, plan, budget, and execute events that integrate into marketing goals and contribute directly to ...
VP Marketing and Brand Strategy Job Description Template Report To: Chief Marketing Officer / Chief Executive Officer Manages Others: Yes The VP Marketing and Brand Strategy supports the Chief Marketing Officer/ Chief Executive Offices in a wide range of functions across the team including, corporate branding, content marketing, events, and thought leadership. Goals of the position include ensuring consistent messaging ...
Copywriter Job Description Template Reports to: Director of Marketing Manages Others: No The ideal candidate will have successfully demonstrated the ability to: Writing copy for various types of marketing collateral, including (but not limited to) pitch decks, product data sheets, case studies and ad campaigns Create thought leadership around <BRAND> product offerings and services; composition of POVs and white ...
Product Marketing Manager Job Description Template Report to: Vice President of Marketing Manages Others: No Do you thrive in a leadership role where you get to not only drive but execute a company-wide marketing strategy? If you’re a SaaS rock star who loves to leverage analytics, gather customer feedback, and then pivot to prioritize customer engagement activities, we need to ...
Marketing Campaign Specialist Job Description Template Report to: Director of Marketing Manages Others: No Do you love taking an audience-first approach to marketing campaigns and drilling into performance through data and metrics? Are you passionate about helping the business achieve revenue goals by leveraging today’s coolest marketing tech stack? <BRAND NAME>, is searching for a marketing campaign specialist to ...
Marketing Programs Manager Job Description Immediate Supervisor: Director of Marketing Manages Others: No Responsibilities/Role Summary: Develop ongoing multi-touch, multi-media campaigns aimed at increasing awareness of new cloud platform and solutions as well as driving demand for the full portfolio of offerings Responsible for defining and implementing campaigns designed to capitalize on market opportunities and generate demand Will partner with product ...
Senior Designer, Brand Execution Job Description Template Reports to: Vice President of Marketing Manages Others: No Individual who has an excellent eye for design, imaginative, well-organized, good-natured, dedicated, flexible, and passionate. Brings a strong understanding of visual and experience design. Works closely with peers and business leaders to ensure consistent execution of the brand and its elements within the organization. ...
