How marketing is changing for The Accidental Marketer Did your career path place you in marketing by accident? Many marketers are converted from other career paths, and for those who find themselves in a situation where they aren't formally trained, there is a lot to learn. In this chat with author Tom ...
Research and Personas - You're doing it wrong No one has 2.3 kids, but most companies speak in generalities when building personas. Anyone who's ever built a persona or an ideal client profile knows targeting is key. Can you have too many personas? How does market research really work? In this episode ...
Everything you know about Agile Marketing is wrong When someone says Agile Marketing, too often it rooted in buzz words. Agile Marketing is a viable strategy for teams to perform faster and stay focused. But why does Agile Marketing work for some, and others fail miserably? The answer might surprise you. In ...
Driving ROI isn't as hard as you think What happens when a sales guy turns into a marketer? They write a book about the best way to grow your business and call it "The Golden Toilet." Steve Brown sits down to talk about his book and practical ways businesses can implement simple ...
Back to the Basics - Entrepreneurship, Marketing, Technology and COVID In the world of technology, new ideas are boundless. For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market. But what happens when billion-dollar unicorns start to fall flat? Or when the predictive outbound ...
Back to the Basics - Entrepreneurship, Marketing, Technology and COVID In the world of technology, new ideas are boundless. For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market. But what happens when billion-dollar unicorns start to fall flat? Or when the predictive outbound ...
Shatter glass ceilings - Women leading in Entrepreneurship, Technology, and Marketing Entrepreneurship isn't easy. For some, the idea is born out of technical aptitude. For others, it's about filling a market void. And for a rare few it's about disrupting a market. Tech entrepreneurs are predominately male, so what does that mean ...
Podcasting to Grow Your Business Passive income is a myth. Or is it? Many people don't realize that podcasting is a growth market opportunity and if you ask Kristin Molenaar you can use podcasting to create a passive income stream for your business. What does that mean, affiliates, commission, paid ads? Nope, ...
Build a Million Person Social Media Following Building a social media following and online presence is no easy task. Gaining followers on Twitter takes different skills than likes on Facebook or follows on Instagram. So how do you build a loyal following of like-minded people? It's not as hard as you might ...
3 P's of High Performance Marketing Today's high growth, rapid market share acquisition, and performance-driven marketing focus by companies leave a lot to be desired when programs and campaigns hit the market. Why? Because companies too often rely on the wrong things to get the results they need. What are the critical ...
