Marketing

Marketing blog topics for anyone who wants to see their business grow with the use of technology and tight alignment with sales.

December 2020

How marketing is changing for The Accidental Marketer

By |2020-12-16T09:03:52-06:00December 16th, 2020|Latest Articles, Marketing, Podcast, Summit - Business Growth Podcast|

How marketing is changing for The Accidental Marketer Did your career path place you in marketing by accident?  Many marketers are converted from other career paths, and for those who find themselves in a situation where they aren't formally trained, there is a lot to learn. In this chat with author Tom ...

Research and Personas – You’re doing it wrong

By |2020-12-16T17:04:07-06:00December 15th, 2020|Latest Articles, Marketing, Podcast, Summit - Business Growth Podcast|

Research and Personas - You're doing it wrong No one has 2.3 kids, but most companies speak in generalities when building personas.  Anyone who's ever built a persona or an ideal client profile knows targeting is key.  Can you have too many personas?  How does market research really work? In this episode ...

Everything you know about Agile Marketing is wrong

By |2020-12-09T23:36:29-06:00December 9th, 2020|Latest Articles, Marketing, Podcast, Summit - Business Growth Podcast|

Everything you know about Agile Marketing is wrong When someone says Agile Marketing, too often it rooted in buzz words.  Agile Marketing is a viable strategy for teams to perform faster and stay focused.  But why does Agile Marketing work for some, and others fail miserably? The answer might surprise you.  In ...

Never Surrender – Selling through COVID-19

By |2020-12-08T09:00:39-06:00December 8th, 2020|Latest Articles, Marketing, Podcast, Summit - Business Growth Podcast|

Back to the Basics - Entrepreneurship, Marketing, Technology and COVID In the world of technology, new ideas are boundless.  For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market.  But what happens when billion-dollar unicorns start to fall flat?  Or when the predictive outbound ...

Back to the Basics – Entrepreneurship, Marketing, Technology and COVID

By |2020-12-04T14:17:44-06:00December 4th, 2020|Latest Articles, Marketing, Podcast, Summit - Business Growth Podcast|

Back to the Basics - Entrepreneurship, Marketing, Technology and COVID In the world of technology, new ideas are boundless.  For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market.  But what happens when billion-dollar unicorns start to fall flat?  Or when the predictive outbound ...

Shatter glass ceilings – Women leading in Entrepreneurship, Technology, and Marketing

By |2020-12-03T07:07:27-06:00December 3rd, 2020|Latest Articles, Marketing, Podcast, Summit - Business Growth Podcast|

Shatter glass ceilings - Women leading in Entrepreneurship, Technology, and Marketing Entrepreneurship isn't easy.  For some, the idea is born out of technical aptitude.  For others, it's about filling a market void.  And for a rare few it's about disrupting a market.  Tech entrepreneurs are predominately male, so what does that mean ...

3 P’s of High Performance Marketing

By |2020-12-30T09:07:02-06:00December 1st, 2020|Latest Articles, Marketing, Podcast, Summit - Business Growth Podcast|

3 P's of High Performance Marketing Today's high growth, rapid market share acquisition, and performance-driven marketing focus by companies leave a lot to be desired when programs and campaigns hit the market. Why? Because companies too often rely on the wrong things to get the results they need. What are the critical ...