Marketing Operations Articles
Now more than ever Marketing operations is critical to the success of a company. Data Hygiene, lead scoring, lead routing, email campaigns, project management and more keep the busy operator moving quickly.
How to Align Sales and Marketing
How to Align Sales and Marketing Sales and marketing want the same thing, but too often go about achieving it in completely different ways. To understand what we can do to improve this relationship and ultimately increase revenue we must first understand the core of a "sales" v "marketing" makeup. Here's a STEREOTYPE, simple and one to help us ...
