Marketing Operations Articles

Now more than ever Marketing operations is critical to the success of a company. Data Hygiene, lead scoring, lead routing, email campaigns, project management and more keep the busy operator moving quickly.

10 09, 2019

SUMMIT Podcast: What is Marketing Operations?

By |2020-07-09T15:56:21-05:00September 10th, 2019|Latest Articles, Marketing Operations, Podcast, Summit - Business Growth Podcast|

What is Marketing Operations More and more companies are searching for adept professionals to care for their developing marketing technology stack. Yet, many are only outlining the email marketing support in their job [...]

22 07, 2019

Why marketing operations needs documentation

By |2020-08-08T13:21:06-05:00July 22nd, 2019|Guides, Marketing, Marketing Automation, Marketing Operations|

Why marketing operations needs documentation A strong marketing operation requires a blend of marketing fundamentals, project management, technological savvy, workflow definition, and consistent documentation. Balancing these skills is essential to help a department scale [...]

10 07, 2019

Digital Marketing Tools: A Stress Free Plan to Make the Most of Your Investment

By |2020-08-08T13:22:09-05:00July 10th, 2019|Email Marketing, Growth Marketing, Marketing, Marketing Automation, Marketing Operations, Marketing Strategy|

How to get the most out of your Digital Marketing technology Take a walk down the street, a glance around an office lobby, or a peek into any crowded public place and observe what’s [...]

1 07, 2019

The Ugly Truth – Sales v. Marketing Winner Takes All

By |2020-08-10T08:30:51-05:00July 1st, 2019|Marketing, Marketing Operations, Sales|

Sales vs. Marketing - Winner Takes All Marketing by definition is... well, complicated. Just take a look at this definition of the term by the American Marketing Association: "the activity, set of institutions, and [...]

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