Marketing Operations Articles

Now more than ever Marketing operations is critical to the success of a company. Data Hygiene, lead scoring, lead routing, email campaigns, project management and more keep the busy operator moving quickly.

January 2021

4 Pillars of Great Conversion Rate Optimization

By admin|2021-01-05T10:22:07-06:00January 5th, 2021|Growth Marketing, Latest Articles, Marketing Operations, Podcast|

4 Pillars of Great Conversion Rate Optimization Marketing is simple and digital marketing is simpler. All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale. Not so fast. Conversion rate optimization is a hot new trend for companies ...

May 2020

What Is Marketing Mix Modeling? (And How Will It Help Me?)

By admin|2020-05-17T20:37:32-05:00May 17th, 2020|Guides, Latest Articles, Marketing, Marketing Operations|

What Is Marketing Mix Modeling? (And How Will It Help Me?) Kyle Hamer • May 17, 2020 Marketing has an age old saying, "half of every dollar you spend on advertising is wasted." You just have to figure out which half. The market is in transition and companies are slashing budgets to pave the ...

Navigating innovation and automation inside business

By admin|2020-08-08T13:32:56-05:00May 16th, 2020|Latest Articles, Marketing Operations, Podcast, Summit - Business Growth Podcast|

How to navigate innovation and automation inside a business? "Slash the marketing budget - now!" Covid-19 is impacting businesses and many companies are immediately turning to marketing to save a buck. It might seem like a good short term strategy, but what impact will it have long term? If you are wondering ...

Leadership through transition – How change impacts leaders.

By admin|2020-08-08T13:32:27-05:00May 5th, 2020|Latest Articles, Marketing Automation, Marketing Operations, Podcast, Summit - Business Growth Podcast|

How Change Impacts Leaders Leadership. A simple word with supreme meaning. Leaders are often appointed as managers and heads of teams/departments, but what does it take to make a great leader? In the chaos that is POST Covid-19 for businesses employees need trust to be completely productive. How can a leader create ...

April 2020

Selling in a post COVID-19 world.

By admin|2020-08-10T09:52:37-05:00April 28th, 2020|Latest Articles, Marketing Automation, Marketing Operations, Podcast, Summit - Business Growth Podcast|

Selling in a post COVID-19 world. COVID-19 is here and many businesses are worried about how to sell effectively in a chaotic world. This episode is filled with insight on how to leverage an integrated sales and marketing approach to create a human interaction your prospects and customers won't soon forget. In this ...

The Future of Marketing Technology and Sales

By admin|2020-08-10T09:53:46-05:00April 20th, 2020|Latest Articles, Marketing Automation, Marketing Operations, Podcast, Summit - Business Growth Podcast|

The Future of Marketing Technology and Sales Marketing is changing. The way we marketed 10 years ago seems ancient based on the system, process, and operations available today. Yet, marketers today are challenged to justify budgets, keep up with the more than 6,000 technologies, and speed up the sales process. How do you ...

How to Promote Your Brand Profitably in a Market Recession

By admin|2020-04-15T12:40:28-05:00April 15th, 2020|Branding, Marketing, Marketing Automation, Marketing Operations|

How to Promote Your Brand Profitably in a Market Recession Kyle Hamer • April 15, 2020 Cchange happens. You can plan for it, but the strength of this preparation is revealed when big shifts occur. To say "these are unprecedented times in history," is cliche`. Yet, never before has there been a shift so large ...

How a Marketing Automation Strategy Can Help You Build Your Brand

By admin|2020-04-09T16:03:14-05:00April 9th, 2020|Branding, Marketing Automation, Marketing Operations|

How a Marketing Automation Strategy Can Help You Build Your Brand Kyle Hamer • April 9, 2020 M arketing automation can increase sales productivity by nearly 15 percent. At the same time, it can reduce overhead by more than 12 percent. That frees up time and money you can use to reach more ...

Opportunities for Growth: What is Marketing Operations?

By Kyle Hamer|2021-03-29T12:24:27-05:00April 1st, 2020|Marketing, Marketing Automation, Marketing Operations, Marketing Strategy|

Opportunities for Growth: What is Marketing Operations? Kyle Hamer • April 1, 2020 You and your employees have put your all into deploying content strategies, writing stellar web copy, and creating outstanding brand videos, but you don’t see results.Why? You haven’t streamlined your business’s marketing operations.If you can’t manage all facets of your company’s marketing organization efficiently, none ...

March 2020

Building a remote workforce | Everything you need to know

By Kyle Hamer|2020-03-24T23:15:56-05:00March 15th, 2020|Guides, Latest Articles, Marketing Operations, Resources|

How to Setup an Effective Remote Team in Times of Crisis Kyle Hamer • March 20, 2020 If you work in an office environment, the thought of having your team work remotely might be worrisome. Thoughts of people sleeping late and sitting in front of the TV all day instead of working might come to ...