Marketing automation insights, tips, and tricks for success.
A Beginner's Guide to MailChimp Setup The iPod, flip phones, and AOL instant messaging have all been laid to rest in the tech graveyard and replaced with shiny, new alternatives. But one method of communication has been around for decades and is still very much alive- the humble email address. Email marketing is one of the most impactful methods ...
Why marketing operations needs documentation A strong marketing operation requires a blend of marketing fundamentals, project management, technological savvy, workflow definition, and consistent documentation. Balancing these skills is essential to help a department scale and continuously improve. Too often teams will sprint to complete a project, deploy a campaign and skip the most important part - documenting their operation. ...
What are the benefits of marketing automation? Picking the right marketing automation software is a matter of knowledge and preparation. Your marketing cycles are delicate in the same manner as a good reputation is. Having an understanding of modern tools and how they work will guide you into a better marketing decision. Your marketing operations have to be done ...
How to get the most out of your Digital Marketing technology Take a walk down the street, a glance around an office lobby, or a peek into any crowded public place and observe what’s holding people’s attention. It’s not the skyscraping billboards that companies shell out thousands of dollars to display or the carefully crafted retail displays filling storefronts ...
Marketing Automation Gameplan: Effective Strategies To Get Your Money’s Worth By now you know about the time-saving, conversion-boosting benefits of implementing a marketing automation system. But along with your shiny new system comes the challenge of unlocking its full potential. Not to worry! Below you’ll find actionable strategies you can utilize to engage with your customer base, increase conversions, ...
5 Common (and Costly) Marketing Automation Mistakes Myth #1 You Can “Set It and Forget It” Real talk. Marketing automation (MA) is not a crockpot recipe and you are not Julia Child. You cannot expect to set up your automation system, leave it unattended, and come back to an amazing result. It’s just not going to happen. However, marketing ...
How to build a marketing team from scratch. Building a marketing team from the ground up can be intimidating for companies or managers who have no idea where to begin. Marketing is one of the most necessary, and yet, most misunderstood functions inside a company. Companies who get marketing correct outperform their counterparts who rely only on sales or ...
