Converting Field Sales to Hybrid Reps Post COVID-19 COVID-19 impacted outside sales reps by putting their charisma, expense accounts, face to face interaction, and typical sales cycle on the sideline. It's not a secret many high performers were left wondering how to build a book of business from behind a computer or ...
How COVID-19 has changed Event Marketing forever Zoom, COVID-19, travel bans, and local ordinances in 2020 created chaos in the world of event marketing. Field sales reps are wondering how they are going to meet new prospects without being able to go to a trade show and network. Not all is lost ...
How Marketing Will Change Post COVID-19 Marketing is changing and the old lead game is dead. If your company is doing the same thing over and over but expecting a different result, it might be time to disengage from the monotony of the same old marketing tactics. Marketers talk about content, but ...
Making Sales and Marketing Alignment Easy Sales and marketing have been at each other's throats for years. Marketing only cares about brand, and sales only wants leads who are ready to buy. This classic misalignment of teams has catastrophic impact on company morale and ultimately the revenue. In this episode of Summit ...
What is the future of sales and marketing in construction? Digital marketing, email, social media, and COVID-19 are propelling sales and marketing into a new era. If it ain’t broke, don’t fix it won’t work, because in today’s digital age there is more at stake. Construction is primed for a change and ...
What happens to outside sales during/after a pandemic? It wasn't long ago that selling face to face was the preferred way for many sales professionals to call on clients. Then COVID-19 hit and put everyone in quarantine. Even with the country re-opening, many offices are adopting a work from home policy making it ...
Creating culture clarity during a crisis. Does your corporate culture need to a change in order to survive remote work and the new business norms? For one company in Denver, Colorado following the Entrepreneurial Operating System (EOS) has been the change the company needed in order to survive the changing economy. Listen ...
PODCAST REPLAY: Love selling, hate sales. Do you love selling, but hate the process of sales? Josh Wagner created the podcast for you. In this episode, he and Kyle Hamer discuss what's working and what's not working in today's selling climate. They discuss how to effectively build relationships, when/how to use text ...
What Is Marketing Mix Modeling? (And How Will It Help Me?) Kyle Hamer • May 17, 2020 Marketing has an age old saying, "half of every dollar you spend on advertising is wasted." You just have to figure out which half. The market is in transition and companies are slashing budgets to pave the ...
How to navigate innovation and automation inside a business? "Slash the marketing budget - now!" Covid-19 is impacting businesses and many companies are immediately turning to marketing to save a buck. It might seem like a good short term strategy, but what impact will it have long term? If you are wondering ...
