Latest Marketing Articles

November 2020

Converting Field Sales to Hybrid Reps Post COVID-19

By |2020-11-04T08:30:32-06:00November 3rd, 2020|Latest Articles, Marketing, Podcast, Summit - Business Growth Podcast|

Converting Field Sales to Hybrid Reps Post COVID-19 COVID-19 impacted outside sales reps by putting their charisma, expense accounts, face to face interaction, and typical sales cycle on the sideline.  It's not a secret many high performers were left wondering how to build a book of business from behind a computer or ...

October 2020

Aligning Sales and Marketing isn’t so hard

By |2020-10-17T11:32:43-05:00October 13th, 2020|Latest Articles, Marketing, Podcast, Sales, Summit - Business Growth Podcast|

Making Sales and Marketing Alignment Easy Sales and marketing have been at each other's throats for years.  Marketing only cares about brand, and sales only wants leads who are ready to buy.  This classic misalignment of teams has catastrophic impact on company morale and ultimately the revenue.  In this episode of Summit ...

May 2020

Navigating innovation and automation inside business

By |2020-08-08T13:32:56-05:00May 16th, 2020|Latest Articles, Marketing Operations, Podcast, Summit - Business Growth Podcast|

How to navigate innovation and automation inside a business? "Slash the marketing budget - now!" Covid-19 is impacting businesses and many companies are immediately turning to marketing to save a buck. It might seem like a good short term strategy, but what impact will it have long term? If you are wondering ...