4 Pillars of Great Conversion Rate Optimization Marketing is simple and digital marketing is simpler. All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale. Not so fast. Conversion rate optimization is a hot new trend for companies ...
How to Create a High-Performance SaaS Marketing Team Kyle Hamer • December 17, 2020 Are you wondering how to create a high-performance SaaS marketing team? It's possible to strengthen and improve every marketing team by following some basic concepts. Knowing your employees, their way of doing things, and the tools you give them can help ...
Everything You Need to Know About Marketing Automation Kyle Hamer • November 28, 2020 An organization's primary objectives are to maximize profit, achieve competitive advantage, and grow their business. The key to achieving this is by efficient and effective use of business resources. However, large corporations and even small businesses still struggle to streamline their ...
7 Best Marketing Automation Software and Tools in 2021 Kyle Hamer • November 11, 2020 8 2% of industry leaders support the need for marketing automation. Now that many companies are digitally transforming, it's hard to pick each company's best software. There is so much marketing automation software available; how do you know which one to ...
How to Sell During the Coronavirus: Sales Trends and More Kyle Hamer • May 8, 2020 Business has always been a rapidly-changing, high-paced, you-snooze-you-lose kind of animal. But not even the best-prepared companies were expecting the coronavirus outbreak. Now, the changes in sales trends are happening more quickly and dramatically than ever before. In other words, ...
COVID 19 Recovery: A Complete Checklist for Businesses Kyle Hamer • April 25, 2020 T he COVID-19 pandemic is rapidly changing the business landscape, making it difficult for many companies to stay profitable and remain open for their customers. If you're wondering how you can be proactive and prepare for COVID 19 recovery, there ...
How a Fractional CMO Can Set Your Company up for Success Kyle Hamer • April 22, 2020 F or many small and mid-sized businesses, profitable growth is a challenge. Companies tend to stay stuck or scale up quickly with the hopes that the sales will catch up. In order to grow your business, you need marketing ...
3 T's of Growth Marketing Hamer Marketing Group • January 11, 2020 W hether you’re an entrepreneur, who's looking to raise Venture Capital, looking to get accepted into an accelerator program, or just looking to bootstrap and scale your business to millions of revenue, you're going to want to master the three T's. For ...
Go-To-Market Strategy With the central word “strategy” involved, expect to find clever ways companies execute their customer relationships. The secret, when measuring how you’ll approach the customer, is to always have solutions. We bring ideas, products, and services into the market because we believe that they will solve something. True business leaders have great imaginations. They envision the needs ...
