Decentralized Email
HOW BYNDER EXPANDED THEIR EMAIL MARKETING TEAM WITHOUT OVERSTAFFING
Overview
A global SaaS digital asset management company based in Boston, MA needed to expand their email marketing programs from a centralized European location and expand into a North America localized branch for the delivery of timely campaign execution.
The Strategy
Facilitate personalization for new customers and prospects by expanding the states based workflow and marketing automation campaigns inside Pardot. Partner with HQ to ensure the brand was meeting the QA standards of the corporate communications team, while allowing the local team to build campaigns and deliver them to audiences faster.
Results
Delivered lead/customer nurture campaigns for new SaaS contacts through Pardot. Maintained the corporate communications, and email marketing governance standards while ensuring campaigns could be delivered in a timely manner to interested companies and prospects.
