"Job security, no matter what market you're in, is always going to be a concern for people." Welcome back to another episode of Summit! In this chat, Kyle sits down with Kara Rice who runs her own talent acquisition agency- Innov8 Talent. With years of experience as a recruiter, learning the ins and outs ...
Content is king. In this digital age, there is a plethora of content being produced and circulated each day by companies seeking to connect with and grow their audience. Alyssa Fox is no stranger to the world of content with years of experience running technical content teams before shifting into content strategy roles within large ...
Go-To-Market Strategy With the central word “strategy” involved, expect to find clever ways companies execute their customer relationships. The secret, when measuring how you’ll approach the customer, is to always have solutions. We bring ideas, products, and services into the market because we believe that they will solve something. True business leaders have great imaginations. They envision the needs ...
Why marketing operations needs documentation A strong marketing operation requires a blend of marketing fundamentals, project management, technological savvy, workflow definition, and consistent documentation. Balancing these skills is essential to help a department scale and continuously improve. Too often teams will sprint to complete a project, deploy a campaign and skip the most important part - documenting their operation. ...
Your Personal Brand: You are what you say you are... Whether you're a small town farmer of a business and tech mogul, having a personal brand communicates your skills and problem solving abilities to the world. In the premiere episode of Summit, host Kyle Hamer sits down with Anna Schott, the Director of Marketing ...
What are the benefits of marketing automation? Picking the right marketing automation software is a matter of knowledge and preparation. Your marketing cycles are delicate in the same manner as a good reputation is. Having an understanding of modern tools and how they work will guide you into a better marketing decision. Your marketing operations have to be done ...
How to Scale the Unscalable in Sales and Marketing Getting the most out of you business is easier than you might think. But, it will still take work. Today, I comment on a post by Gary V on doing things at scale not one else is doing. Here's his original thought. Then this was on LinkedIn, and we had ...
3 Simple tips for improving lead generation Leads, Leads, Leads. Today's B2B marketer is constantly bombarded by with ways to drive new and engaging experiences for lead generation. Sales has an insatiable appetite and revenue is only limited by the ability to create more demand. What happens in these moments of pressure? All too often a marketing team will ...
Marketing Team Assessment for Marketing Leaders Do more with less. Marketers are being asked to drive results while managing finite resources. This may not be true in every business, but the application of responsible spending and getting the most from what you have should be standard practice. Chief Marketing Officers, VPs of Marketing, and Directors of Marketing, alike, are ...
Thoughts on Freedom - 4th of July Today, we celebrate Independence Day here in the US. Over the last few weeks I have been watching "The War" and "Civil War", documentaries by Ken Burns capturing a portion of the American struggle. After completing them, and time in reflection, I've concluded I am naive as to the violence, suffering, and ...
