About Kyle Hamer

Kyle is a proven leader, innovation driver, and expert in leveraging the power of ever-changing technology to improve the customer experience as well as brand and employee engagement. Hamer has over 18+ years of diverse experience transforming brands and cultures by creating solutions for driving profitable growth. He is passionate about leading change through insight-driven strategies to activate brands customer acquisition, inspiring stakeholders, and creating community. Married for 15 years and a father of four, he can often be found chasing kids, riding his bike, or sampling scotch with his favorite whiskey partner.

July 2019

  • Content Strategy with Alyssa Fox

Summit Podcast: Mastering Your Content Strategy with Alyssa Fox

By |2020-08-10T08:40:59-05:00July 24th, 2019|Marketing, Podcast, Summit - Business Growth Podcast|

Content is king.   In this digital age, there is a plethora of content being produced and circulated each day by companies seeking to connect with and grow their audience. Alyssa Fox is no stranger to the world of content with years of experience running technical content teams before shifting into content strategy roles within large ...

  • Cash flow and business intelligence for marketing companies

Go to Market Strategy

By |2020-07-09T16:05:21-05:00July 23rd, 2019|Go-to-Market, Growth Marketing, Marketing, Marketing Strategy|

Go-To-Market Strategy With the central word “strategy” involved, expect to find clever ways companies execute their customer relationships. The secret, when measuring how you’ll approach the customer, is to always have solutions. We bring ideas, products, and services into the market because we believe that they will solve something. True business leaders have great imaginations. They envision the needs ...

  • Why does marketing operations need documentation?

Why marketing operations needs documentation

By |2020-08-08T13:21:06-05:00July 22nd, 2019|Guides, Marketing, Marketing Automation, Marketing Operations|

Why marketing operations needs documentation A strong marketing operation requires a blend of marketing fundamentals, project management, technological savvy, workflow definition, and consistent documentation. Balancing these skills is essential to help a department scale and continuously improve. Too often teams will sprint to complete a project, deploy a campaign and skip the most important part - documenting their operation. ...

  • Summit Podcast - First Episode with Anna Schott

Summit Podcast: Personal Branding 101 with Anna Schott

By |2020-07-09T15:31:52-05:00July 19th, 2019|Branding, Podcast, Summit - Business Growth Podcast|

Your Personal Brand: You are what you say you are...   Whether you're a small town farmer of a business and tech mogul, having a personal brand communicates your skills and problem solving abilities to the world. In the premiere episode of Summit, host Kyle Hamer sits down with Anna Schott, the Director of Marketing ...

  • Marketing automation is getting technology to align campaign objectives with user experiences

What are the benefits of Marketing Automation

By |2020-01-12T03:46:25-06:00July 17th, 2019|Marketing, Marketing Automation, Marketing Operations|

What are the benefits of marketing automation? Picking the right marketing automation software is a matter of knowledge and preparation. Your marketing cycles are delicate in the same manner as a good reputation is. Having an understanding of modern tools and how they work will guide you into a better marketing decision. Your marketing operations have to be done ...

  • Gary V argument

Scaling the Unscalable

By |2020-07-09T15:52:58-05:00July 15th, 2019|Marketing Commentary Videos, Video|

How to Scale the Unscalable in Sales and Marketing Getting the most out of you business is easier than you might think. But, it will still take work. Today, I comment on a post by Gary V on doing things at scale not one else is doing. Here's his original thought. Then this was on LinkedIn, and we had ...

  • Grow your leads on autopilot

Lead Generation – Get out of you own way

By |2020-08-08T13:23:16-05:00July 9th, 2019|Marketing|

3 Simple tips for improving lead generation Leads, Leads, Leads. Today's B2B marketer is constantly bombarded by with ways to drive new and engaging experiences for lead generation. Sales has an insatiable appetite and revenue is only limited by the ability to create more demand. What happens in these moments of pressure? All too often a marketing team will ...

  • Assess you r marketing team for operational improvement

Marketing Team Assessment Matrix Template

By |2020-08-08T13:25:44-05:00July 8th, 2019|Guides, Marketing, Marketing Operations, Resources, Templates|

Marketing Team Assessment for Marketing Leaders Do more with less. Marketers are being asked to drive results while managing finite resources. This may not be true in every business, but the application of responsible spending and getting the most from what you have should be standard practice. Chief Marketing Officers, VPs of Marketing, and Directors of Marketing, alike, are ...

  • Flags for Veterans Day

Thoughts on Freedom – 4th of July

By |2020-08-10T08:30:02-05:00July 4th, 2019|Uncategorized|

Thoughts on Freedom - 4th of July Today, we celebrate Independence Day here in the US.  Over the last few weeks I have been watching "The War" and "Civil War",  documentaries by Ken Burns capturing a portion of the American struggle.  After completing them, and time in reflection, I've concluded I am naive as to the violence, suffering, and ...