Opportunities for Growth: What is Marketing Operations? Kyle Hamer • April 1, 2020 You and your employees have put your all into deploying content strategies, writing stellar web copy, and creating outstanding brand videos, but you don’t see results.Why? You haven’t streamlined your business’s marketing operations.If you can’t manage all facets of your company’s marketing organization efficiently, none ...
How to Setup an Effective Remote Team in Times of Crisis Kyle Hamer • March 20, 2020 If you work in an office environment, the thought of having your team work remotely might be worrisome. Thoughts of people sleeping late and sitting in front of the TV all day instead of working might come to ...
The benefits of a strong marketing operation Kyle Hamer • February 7, 2020 M arketing operations is a term generally used to define the functions of the marketing organization. It's inclusive of the technology, process, and people that positively influence the operation of marketing. Additionally, it ensures that marketing is consistent and well-executed. It requires ...
The Evolving Role of Data in the Enterprise Turning data into decisions has never been easier for companies with the resources to capture the right information and ask the appropriate questions. Large retailers like Target, Home Depot, and Amazon use data to drive how they build their marketing engines, but has it ...
Google kills 3rd party cookies Google made a monumental announcement last week, declaring Chrome would be joining Safari and Firefox and ban 3rd party cookies. This announcement came as a big surprise and represents a reversal of position for the tech giant. Days ahead of a Microsoft announcement, Google decided to share they ...
3 T's of Growth Marketing Hamer Marketing Group • January 11, 2020 W hether you’re an entrepreneur, who's looking to raise Venture Capital, looking to get accepted into an accelerator program, or just looking to bootstrap and scale your business to millions of revenue, you're going to want to master the three T's. For ...
You Are Enough Incredible stories are everywhere, and if you pay attention closely those you are close to are doing incredible things. This week on SUMMIT I get the chance to sit down with a close friend who made it to the top of their sport, have it ripped away, and then come to terms with ...
Be more as a leader People present incredible possibilities, yet when thrust into leadership they tend to stumble. Reaching and exceeding your leadership potential comes through a strong understanding of what you are and what you are not. Not everyone will be a leader like Eisenhower, Churchill, or Jobs but every leader can be more. ...
What is Marketing Operations More and more companies are searching for adept professionals to care for their developing marketing technology stack. Yet, many are only outlining the email marketing support in their job descriptions - the market wants better automation but hasn't embraced the impact of marketing operations. Devasmitha Reddy, a former Marketo implementation consultant with over 200 ...
