Sales is a Person, Not a Process Sales isn't easy.  If it was it wouldn't pay well, and everyone would do it.  When companies hire salespeople, too [...]

How marketing is changing for The Accidental Marketer Did your career path place you in marketing by accident?  Many marketers are converted from other career paths, and [...]

Research and Personas - You're doing it wrong No one has 2.3 kids, but most companies speak in generalities when building personas.  Anyone who's ever built a [...]

Everything you know about Agile Marketing is wrong When someone says Agile Marketing, too often it rooted in buzz words.  Agile Marketing is a viable strategy for [...]

Driving ROI isn't as hard as you think What happens when a sales guy turns into a marketer?  They write a book about the best way to [...]

Back to the Basics - Entrepreneurship, Marketing, Technology and COVID In the world of technology, new ideas are boundless.  For entrepreneurs, this means endless possibilities for a [...]

Back to the Basics - Entrepreneurship, Marketing, Technology and COVID In the world of technology, new ideas are boundless.  For entrepreneurs, this means endless possibilities for a [...]

Shatter glass ceilings - Women leading in Entrepreneurship, Technology, and Marketing Entrepreneurship isn't easy.  For some, the idea is born out of technical aptitude.  For others, it's [...]

Podcasting to Grow Your Business Passive income is a myth. Or is it? Many people don't realize that podcasting is a growth market opportunity and if you [...]

Build a Million Person Social Media Following Building a social media following and online presence is no easy task.  Gaining followers on Twitter takes different skills than [...]