“I call the process of doing your art ‘the work.’ It’s possible to have a job and do the work, too. In fact, that’s how you become a linchpin.
Marketing impacts every business no matter the size. Each year businesses invest in things to grow and inevitably many of those investments will do damage to a specific team or department. We want to help you avoid this.
Here you will find informational posts, podcasts, blog articles will be sprinkled with news about Hamer Marketing Group, and the industry.
Get fresh ideas for how you get the most out of your professional growth, marketing strategy, marketing team, project, automation technology, or your marketing operation.
THE WORLD OF MARKETING IS CHANGING RAPIDLY. NEVER MISS AN OPPORTUNITY TO IMPROVE YOUR OPERATION, DATA MANAGEMENT, AND MARKETING TECHNOLOGY WITH MARKETING AND SALES TIPS FROM OUR RECENT POSTS.
Social Media and podcasting to build a marketing business
Social Media and podcasting to build a marketing business What do hot pockets and a hidden microphone have to do with creating a small business and survival [...]
Connect and Sell on LinkedIn Without Spamming Your Audience
Connect and Sell on LinkedIn Without Spamming Your Audience Outreach culture is in a fever pitch and everyone on LinkedIn knows there is value in using it [...]
Everything You Need to Know About Email Marketing Today
Everything You Need to Know About Email Marketing Today 2020 was the year email was supposed to die, then COVID hit and every company reached back to [...]
How to Create a High-Performance SaaS Marketing Team
How to Create a High-Performance SaaS Marketing Team Kyle Hamer • December 17, 2020 Are you wondering how to create a high-performance SaaS marketing team? It's possible to strengthen and [...]
Sales is a Person, Not a Process
Sales is a Person, Not a Process Sales isn't easy. If it was it wouldn't pay well, and everyone would do it. When companies hire salespeople, too [...]
How marketing is changing for The Accidental Marketer
How marketing is changing for The Accidental Marketer Did your career path place you in marketing by accident? Many marketers are converted from other career paths, and [...]
10 Best Podcasts for Sales, Marketing, and Revenue Teams in 2021
10 Best Podcasts for Sales, Marketing, and Revenue Teams in 2021 Kyle Hamer • November 11, 2020 W ith over 525,000 live streaming podcasts, it's hard to find the best [...]
How Enterprises Pivoted Their Go-To-Marketing Strategy after COVID-19
How Enterprises Pivoted Their Go-To-Marketing Strategy After COVID-19 Did your company have to pivot hard when COVID forced companies to pivot? Layoffs, furloughs, remote workforces, and shifts [...]
Converting Field Sales to Hybrid Reps Post COVID-19
Converting Field Sales to Hybrid Reps Post COVID-19 COVID-19 impacted outside sales reps by putting their charisma, expense accounts, face to face interaction, and typical sales cycle [...]
How COVID-19 has changed Event Marketing forever
How COVID-19 has changed Event Marketing forever Zoom, COVID-19, travel bans, and local ordinances in 2020 created chaos in the world of event marketing. Field sales reps [...]
How Marketing Will Change Post COVID-19
How Marketing Will Change Post COVID-19 Marketing is changing and the old lead game is dead. If your company is doing the same thing over and over [...]
Aligning Sales and Marketing isn’t so hard
Making Sales and Marketing Alignment Easy Sales and marketing have been at each other's throats for years. Marketing only cares about brand, and sales only wants leads [...]
The Future of Sales and Marketing in Construction
What is the future of sales and marketing in construction? Digital marketing, email, social media, and COVID-19 are propelling sales and marketing into a new era. If [...]
How will outside sales change post COVID-19?
What happens to outside sales during/after a pandemic? It wasn't long ago that selling face to face was the preferred way for many sales professionals to call on [...]
Creating culture clarity during a crisis.
Creating culture clarity during a crisis. Does your corporate culture need to a change in order to survive remote work and the new business norms? For one [...]
Don’t ever leave your website visitors hanging.
Don't ever leave your website visitors hanging. Rob Bunting • May 27, 2020 I remember being a teenager back in the 80s and watching TV with my grandmother one [...]
How to choose between Salesforce or HubSpot CRM?
How to chose between Salesforce CRM or HubSpot All-in-One Kyle Hamer • May 26, 2020 Selecting the right customer resource management (CRM) tool can be daunting. More often [...]
Love selling, hate sales – How to sell in the modern era.
PODCAST REPLAY: Love selling, hate sales. Do you love selling, but hate the process of sales? Josh Wagner created the podcast for you. In this episode, he [...]
What Is Marketing Mix Modeling? (And How Will It Help Me?)
What Is Marketing Mix Modeling? (And How Will It Help Me?) Kyle Hamer • May 17, 2020 Marketing has an age old saying, "half of every dollar you spend [...]
Navigating innovation and automation inside business
How to navigate innovation and automation inside a business? "Slash the marketing budget - now!" Covid-19 is impacting businesses and many companies are immediately turning to marketing [...]
How to Create an Email Marketing Playbook Like a Pro
How to Create an Email Marketing Playbook Like a Pro Kyle Hamer • May 11, 2020 Are you looking for different ways to create higher sales conversions for your [...]
Digital Marketing Internship Job Description
Digital Marketing Intern Job Description Template Reports to: Head of Marketing Manages Others: No Supercharge your career with a high-impact role in marketing with a marketing consulting firm. If you love all things marketing and [...]
Events Manager Job Description
Events Manager Job Description Reports to: Vice President of Marketing Manages Others: No The Trade Show and Events Marketing Manager will lead <BRAND> corporate events direction and vision, aligning to the company’s goals and developing, [...]
VP Marketing and Brand Strategy Job Description
VP Marketing and Brand Strategy Job Description Template Report To: Chief Marketing Officer / Chief Executive Officer Manages Others: Yes The VP Marketing and Brand Strategy supports the Chief Marketing Officer/ Chief Executive Offices in [...]
Copywriter Job Description
Copywriter Job Description Template Reports to: Director of Marketing Manages Others: No The ideal candidate will have successfully demonstrated the ability to: Writing copy for various types of marketing collateral, including (but not limited [...]
Product Marketing Manager Job Description
Product Marketing Manager Job Description Template Report to: Vice President of Marketing Manages Others: No Do you thrive in a leadership role where you get to not only drive but execute a company-wide marketing strategy? [...]
Marketing Campaign Specialist Job Description
Marketing Campaign Specialist Job Description Template Report to: Director of Marketing Manages Others: No Do you love taking an audience-first approach to marketing campaigns and drilling into performance through data and metrics? Are you [...]
Marketing Programs Manager Job Description
Marketing Programs Manager Job Description Immediate Supervisor: Director of Marketing Manages Others: No Responsibilities/Role Summary: Develop ongoing multi-touch, multi-media campaigns aimed at increasing awareness of new cloud platform and solutions as well as driving demand [...]
Senior Designer, Brand Execution Job Description
Senior Designer, Brand Execution Job Description Template Reports to: Vice President of Marketing Manages Others: No Individual who has an excellent eye for design, imaginative, well-organized, good-natured, dedicated, flexible, and passionate. Brings a strong understanding [...]
Senior Visual Designer – Creative Job Description
Senior Visual Designer, Creative Job Description Template Reports to: Vice President of Marketing Manages Others: Indirectly Position Overview: An individual who has an excellent eye for design, imaginative, well-organized, good-natured, dedicated, flexible, and passionate. A [...]
Marketing Coordinator Job Description
Marketing Coordinator job description template Reports to Director of Marketing Manages others: No Do you want to work in a fun and fast-paced marketing department that uses modern-day technology and automation platforms to execute demand [...]